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Downloaded from
YTS.MX
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[dramatic music playing]
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Official YIFY movies site:
YTS.MX
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[train rattling]
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[man] This is where it's at.
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-It's New York City.
-[car horn honking]
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Street basketball.
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This is our culture.
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This is what we do, B.
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This is our job.
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Yo, back in the day,
it was like a big block party.
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[crowd cheering]
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[man] The atmosphere, the energy.
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It was just special.
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[announcer] It's jam-packed out here.
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The players are putting on a show,
and the crowds are loving it.
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[man] But AND1,
they just took it to another level.
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[announcer] AND1 basketball
is sweeping the nation,
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becoming one
of the biggest basketball brands.
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[man] Tokyo, Japan. Venezuela. Brazil.
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You know, it was pandemonium.
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[announcer] The competition is heating up.
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AND1's newest sneakers
are jumping off the shelves.
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[reporter] The line is not down the block.
It is the block.
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[man] AND1? They had
the best ballplayers in street basketball.
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And the best players get the best names.
Like Skip 2 My Lou.
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The Main Event.
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[announcer] The Main Event!
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[crowd cheering]
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[man] Shane. The Dribbling Machine.
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[announcer] Get your Superman on, Shane!
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[man] We talking about Hot to the Sauce.
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We talking about The Professor.
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[reporter] AND1 is taking on
the titans of the industry
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with no plans of backing down.
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[man] A lot of people today say,
"Whatever happened to AND1?"
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I don't know what happened to it.
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And I was a part of it.
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[pop ballad playing]
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♪ Stranger's arms ♪
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♪ Reach out to me ♪
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♪ 'Cause they know ♪
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♪ I'm so lonely ♪
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♪ Then my mind ♪
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♪ Goes back to you ♪
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♪ And your sweet love ♪
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♪ Sees me through ♪
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[song ends]
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-[crickets chirping]
-[man panting]
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[dramatic music playing]
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[man] I could never
have started a business
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without my education at Wharton,
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but after, like, the second day there,
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a couple things
became pretty evident to me.
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All my classmates were totally focused
on what they wanted to do,
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and I had no idea.
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I had probably spent
four to eight hours hooping
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for every hour that I spent studying.
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[inaudible]
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[Seth] That summer,
I did a free internship
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in investment banking.
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[indistinct chatter]
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I was like,
"This sucks. I'm not doing this."
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"I wanna do something that I love."
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"If every day I get to wake up
thinking about basketball,
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that will be a great day."
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That was the genesis
to go start my own business.
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I know the limitations of my abilities.
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I was like,
"There's no shot I can do this by myself."
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"I gotta find a partner."
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[man] Seth and I met each other
in seventh grade.
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He came to me in college with this idea.
So I said, "Yes,"
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'cause it'll be a lot more fun
to do any business with your best friend.
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Seth talked about this young guy
that he met while he was playing ball
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and that I had to meet Tom.
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[Seth] When you play ball with somebody,
you learn a lot about them really quickly.
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Tom has a 3.96 GPA at Wharton undergrad.
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I'm like, "How's that possible?"
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"Like, the dude's playing basketball
seven hours a day."
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And he said, "Just so you're aware,
Tom's kind of a strange cat."
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He's, like, you know, looking down,
not making eye contact, talking real low.
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But Tom was brilliant.
And he was really the genius behind AND1.
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[Tom] I grew up
in small towns in New England.
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We moved, like, three times.
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I was a shy, quiet kid,
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and basketball was the thing
that let me connect with people.
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[Seth] So, I talked to Tom, and I'm like,
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"Yo, man. Um, you might be interested
in pursuing a basketball business?"
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"What are you doing next year?"
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[Tom] I had no professional skills.
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I had only held very low jobs.
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You know, dishwasher, busboy.
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So when I heard they were working
on a basketball startup,
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that was a lifeline for me, right?
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'Cause I just wanted
to stay connected to the game,
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and I wanted to wear shorts
to work. [laughs]
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[inaudible]
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[Jay] We had the meeting
at a pizza parlor,
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and we were trying to figure out
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what's the identity
of the brand that we would bring.
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When you make a bucket,
and you get fouled,
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'cause you know the basket
is going in, you say, "And one."
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You don't say, "And one,"
you scream, "And one."
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-That's the ultimate way to talk shit.
-It's like, "And one, motherfucker!"
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[Tom] And then I had this idea.
We can put trash talking on a T-shirt.
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So I wrote up 30 slogans,
and I was like, "This is our first shirt."
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"I'm sorry I thought you could play."
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"I'm the bus driver.
I take everyone to school."
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"Wear a collar. You just got dogged."
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Probably the most famous one, which is,
"Your game is as ugly as your girl."
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[Tom] There were, like, six more,
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and they were all like the very first time
I sat down to write trash talk.
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But it was really the culmination
of 15 years of playing all the time.
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[hip-hop music playing]
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[Tom] So when we started with AND1,
we didn't know how merchandising worked,
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how retail worked.
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We didn't know anything.
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So we were creating our own culture,
and sometimes that was a beautiful thing,
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and sometimes it was Lord of the Flies.
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[Tom chuckling]
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Two Wharton degrees and a Stanford degree,
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and we're selling T-shirts
out of the back of a hatchback.
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The first year we lost money.
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But I remember the feeling
of someone saying,
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"I wanna pay you for your shirts."
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I was like, "Wow."
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And people loved the trash-talking shirts.
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So we felt like, you know,
we might have something here.
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And then we ended up getting an order
for three or four styles from Foot Locker.
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Holy cow. We just got a $13,000 order.
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The other stores see kids walking around
with our shirts, and they're calling us.
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For the first time,
we're not calling people.
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-[ringing]
-People are calling us.
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Okay. We got something here.
Like, this is gonna go.
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Turning into some big business
for a T-shirt company.
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This kind of fashion,
not the kind of thing you see every day,
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but they're on to something.
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Come on. We wanna do it, don't we?
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Well, I was looking forward
to playing basketball,
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but I guess that's out the window.
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[audience laughing]
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You want some of me--
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[Will grunting, exclaiming]
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[audience laughing]
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[Tom] Within that first year,
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we ended up doing
about 1.6 million in sales.
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Then the challenge becomes,
"Okay. What's next though?"
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We knew we wanted
to be a billion-dollar company.
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So from day one,
we were competing with only one brand.
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[music stops]
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[motivational music playing]
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Do it!
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Do it!
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Just do it!
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Nike was a company we emulated the most.
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And they associate themselves
with great talent.
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Here we have the, uh,
the new, improved Air Jordan.
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We want to make the number one
basketball brand in the world.
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We can't do that unless we do shoes.
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[Tom] That's where the money was at,
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and Nike had
that whole market on lockdown.
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[reporter 1] High-tech shoes and slick ads
get more and more sophisticated.
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Nike is just doing it.
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[reporter 2] Fourth-quarter profits
improves to 126 million dollars.
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[man] When you bring the right athlete
with the right advertising,
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it creates a very strong situation
in the marketplace.
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So now, we need to go
and get our own Michael Jordan.
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We couldn't start with B-level guys.
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If we're gonna do this,
we need to go get an A-level guy.
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-[announcer] Marbury behind the back to…
-[whistle blows]
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[continues indistinctly]
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There's no "ifs"
for Stephon Marbury from Georgia Tech.
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He says he's ready to move on
and rub shoulders with Magic and Michael.
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Everyone in basketball knew Steph.
He was an electric basketball player.
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With the fourth pick
in the 1996 NBA Draft,
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the Milwaukee Bucks select Stephon Marbury
from Georgia Tech University.
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[reporter] This man is a can't miss.
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[Seth] We effectively
bet the company on Steph.
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We said, "We want you to be a ten-year
endorsement deal,"
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which is unheard of for a kid
who had never played a minute
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of professional basketball.
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[camera shutters clicking]
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[tense music playing]
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[accelerated speech playing]
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[announcer] From Georgia Tech,
number 3, Stephon Marbury!
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[Jay] For opening night,
myself and Seth are literally courtside,
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and we're so excited.
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The shoes are hitting the water,
coming into Foot Locker.
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The TV ads are running.
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[commercial music playing]
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Who knew that all we'd been building
was gonna go up in smoke that night.
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[announcer speaking indistinctly]
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I can still see it.
Steph goes up, and I'm like, "uh-oh."
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[ominous music playing]
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[bones cracking]
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[crowd exclaiming]
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[announcer] Oh my goodness.
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I just broke out
in a cold sweat seeing that.
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Our faces are white.
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[Seth] Oh my God. We just ran
a "breaking ankles" TV campaign
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for Stephon Marbury.
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And Stephon just broke his ankle
wearing our shoes.
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A week before
the shoes are supposed to hit.
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[announcer] Stephon Marbury
being helped off the floor…
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[indistinct chatter]
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[Stephon] I usually recover real quickly,
but being that this is a bit more severe,
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I'm really hurting, you know,
knowing that I can't play.
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[Jay] And so, we're in the tunnel,
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and we see Steph's agent looking at us
with just, like, daggers in his eyes.
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[Seth] Someone on his team says,
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"I might have Stephon go on national TV
and dump your shoes in the garbage can."
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And I literally just said, "Bro,
it's been real, but I think we're done."
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"I can't figure out any way
we're not gonna go broke right here."
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[Jay] We wanted
to play the endorsement game,
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wanted to out-Nike Nike, and we failed.
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Two weeks later, we got this tape.
It had been around our office.
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There were a couple of interns,
and they were always watching it.
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[Jay] The video blew our minds.
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[Seth] I was like, "Holy shit."
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I've seen a lot of basketball.
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[chuckling] I've never seen this before.
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[Tom] And in this game
was 15-year-old Rafer Alston,
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who was called "Skip 2 My Lou."
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[announcer] Show some love for my homeboy,
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Skip 2 My Lou!
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[Skip 2 My Lou] New York streetball style,
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it's a style
where you just let your imagination flow.
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[dramatic music playing]
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[Skip 2 My Lou]
It was more poetry in motion.
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It was more trickery and sorcery.
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I always wanted to deceive you.
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A third of what he's doing
is illegal right here.
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[chuckling]
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But I don't really think it matters
because it's so unique.
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Streetball is hip-hop,
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graffiti, breakdancing,
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all-in-one.
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And the crowd is our music.
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[crowd cheering]
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Winning has nothing to do with streetball.
241
00:11:57,216 --> 00:11:59,260
[Skip 2 My Lou] Your team,
they could lose,
242
00:11:59,343 --> 00:12:01,053
but if you've electrified the crowd,
243
00:12:01,137 --> 00:12:02,805
they were satisfied. [chuckling]
244
00:12:03,472 --> 00:12:05,099
[The Main Event] The court is the canvas.
245
00:12:05,182 --> 00:12:07,643
The style of play
that you have is your ink.
246
00:12:07,727 --> 00:12:10,688
And the player that you is is the artist.
247
00:12:10,771 --> 00:12:12,773
[announcer speaking indistinctly]
248
00:12:14,024 --> 00:12:16,610
A lot of us come up through the inner city
249
00:12:16,694 --> 00:12:18,279
in single-parent homes.
250
00:12:19,822 --> 00:12:21,907
[The Dribbling Machine]
My mom had me when she was 15.
251
00:12:23,534 --> 00:12:26,370
I grew up in one
of the biggest projects in the Bronx.
252
00:12:27,246 --> 00:12:30,583
I never really had a steady home
to practice my skills.
253
00:12:31,792 --> 00:12:34,378
It wasn't about sports,
it was about survival.
254
00:12:35,504 --> 00:12:39,425
The first time I touched a basketball,
I probably was maybe 11, 12?
255
00:12:39,508 --> 00:12:42,928
Just didn't really have
the basketball skills or basketball IQ.
256
00:12:43,012 --> 00:12:45,347
But my dad
would take me out to different parks,
257
00:12:45,431 --> 00:12:47,600
and that's where
I honed a lot of my skills.
258
00:12:48,350 --> 00:12:50,186
Streetball, it's a way of life here.
259
00:12:50,853 --> 00:12:52,688
[The Dribbling Machine]
It wasn't about money.
260
00:12:52,772 --> 00:12:54,231
Because that was the NBA.
261
00:12:54,315 --> 00:12:56,275
[announcer] Swish picks up Dumars,
who lets it fly,
262
00:12:56,358 --> 00:12:58,235
and he hits it again for three!
263
00:12:58,319 --> 00:12:59,737
[The Main Event] Where we came from,
264
00:12:59,820 --> 00:13:01,781
a lot of people don't have
that type of money
265
00:13:01,864 --> 00:13:04,950
to go see an NBA game
at the Madison Square Garden.
266
00:13:07,203 --> 00:13:08,454
[crowd cheering]
267
00:13:09,163 --> 00:13:12,583
So for us, Rucker was
the main stage in New York City.
268
00:13:13,209 --> 00:13:14,960
Streetball was born there.
269
00:13:16,629 --> 00:13:19,256
When they first took me to watch a game,
I was little and skinny.
270
00:13:19,340 --> 00:13:22,134
I made my way to the front,
and I just sat right there on the court.
271
00:13:23,093 --> 00:13:24,929
I'm watching my idols play.
272
00:13:25,679 --> 00:13:29,308
Pee Wee Kirkland,
Joe Hammond, Earl Manigault,
273
00:13:29,391 --> 00:13:30,684
Dr. J.
274
00:13:32,019 --> 00:13:35,272
People that were seven,
eight blocks away, you could hear them.
275
00:13:35,356 --> 00:13:36,941
You knew where everyone was at.
276
00:13:39,860 --> 00:13:41,237
Most people at some point realized,
277
00:13:41,320 --> 00:13:43,906
"I might not make D1.
I might not make the NBA."
278
00:13:43,989 --> 00:13:46,534
But you can still go play
at the playground.
279
00:13:50,704 --> 00:13:52,540
So I realized what's on this tape.
280
00:13:52,623 --> 00:13:55,209
It's just pure, like, self-expression.
281
00:13:56,418 --> 00:13:59,463
And that's when I started to understand
this is the essence of who we are.
282
00:13:59,547 --> 00:14:01,257
We're playground.
283
00:14:01,340 --> 00:14:03,676
We're grassroots.
We're everyman basketball.
284
00:14:03,759 --> 00:14:06,679
We're attitude,
we're raw expression, we're art.
285
00:14:07,680 --> 00:14:10,182
And this is a strategic position
that Nike can't touch.
286
00:14:11,475 --> 00:14:13,811
[news theme music playing]
287
00:14:13,894 --> 00:14:17,857
[reporter] We interrupt this program
to bring you the following Special Report.
288
00:14:19,108 --> 00:14:21,068
[anchor] Good morning
and thank you for joining us.
289
00:14:21,151 --> 00:14:24,446
It's the day Bulls fans around the world
have been dreading for years.
290
00:14:24,530 --> 00:14:27,032
Michael Jordan is scheduled
to make a big announcement
291
00:14:27,116 --> 00:14:28,993
at the United Center any minute now.
292
00:14:29,076 --> 00:14:32,705
I am here to… to announce my retirement
from the game of basketball.
293
00:14:33,414 --> 00:14:35,833
[Jay] Now, all of a sudden,
with Jordan being out
294
00:14:35,916 --> 00:14:39,044
and there being no games on
because of the NBA lockout,
295
00:14:39,128 --> 00:14:41,630
there was a void in the basketball market.
296
00:14:41,714 --> 00:14:45,885
There was this opportunity
for new content that didn't exist before.
297
00:14:45,968 --> 00:14:47,303
[crowd cheering]
298
00:14:47,386 --> 00:14:48,220
[Jay] As a business,
299
00:14:48,304 --> 00:14:51,807
how can we take that experience
of a streetball game at the Rucker
300
00:14:51,891 --> 00:14:54,602
and make it something
that actually fills that void?
301
00:14:54,685 --> 00:14:58,814
One of the young guys that we had hired
to do product placement in New York,
302
00:14:59,398 --> 00:15:03,068
a guy named Set Free,
who was a DJ, producer, hip-hop artist.
303
00:15:03,152 --> 00:15:07,239
He says, "We should make that a mixtape
and just give it away."
304
00:15:08,073 --> 00:15:13,913
It ended up being this collection
of footage plus unreleased music.
305
00:15:16,624 --> 00:15:18,918
This is Sway
from the World Famous Wake Up Show,
306
00:15:19,001 --> 00:15:22,338
and y'all are about to view
the AND1 Mixtape on video.
307
00:15:22,421 --> 00:15:24,548
Coming to you live. Keep it banging!
308
00:15:24,632 --> 00:15:27,301
-[crowd cheering]
-[announcer speaking indistinctly]
309
00:15:29,470 --> 00:15:31,972
[hip-hop music playing]
310
00:15:46,236 --> 00:15:48,238
[crowd cheering]
311
00:15:51,450 --> 00:15:54,286
AND1 pressed 50,000 old-school VHS tapes.
312
00:15:55,955 --> 00:16:00,626
We gave away through the street teams,
clubs, courts, neighborhood barbershops.
313
00:16:01,210 --> 00:16:03,545
[indistinct chatter]
314
00:16:05,172 --> 00:16:08,759
And it was like the new crack.
It went rampant in the inner city.
315
00:16:09,468 --> 00:16:13,472
[Tom] Each person sharing it with another
dozen or two dozen or three dozen people.
316
00:16:13,555 --> 00:16:17,226
We had this insane viral marketing
in the pre-internet age. [chuckling]
317
00:16:18,686 --> 00:16:22,314
After Mixtape came out,
I was like a hero in New York City.
318
00:16:23,273 --> 00:16:25,818
Before I know it,
I have 20 people walking behind me.
319
00:16:25,901 --> 00:16:28,904
"Oh man, Skip. I wanna walk with you.
Can I walk inside the park with you?"
320
00:16:33,075 --> 00:16:34,827
[crowd cheering]
321
00:16:37,037 --> 00:16:39,832
[Sway] Look out for Volume 2, y'all!
AND1 Mixtape!
322
00:16:41,125 --> 00:16:42,126
[music stops]
323
00:16:43,252 --> 00:16:44,628
[phone ringing]
324
00:16:45,754 --> 00:16:47,423
[light orchestral music playing]
325
00:16:47,506 --> 00:16:51,427
By Monday, we had calls coming in
from people who had lost their minds.
326
00:16:51,510 --> 00:16:54,346
We all gathered around the phone,
just listening to all these messages.
327
00:16:54,430 --> 00:16:56,348
-[beeps]
-[man] Yo, that mixtape was sick.
328
00:16:56,432 --> 00:16:57,683
[man 2] Killed it, AND1!
329
00:16:57,766 --> 00:16:59,101
[man 3] Skip 2 My Lou!
330
00:16:59,184 --> 00:17:00,144
[man 4] Hold on.
331
00:17:00,227 --> 00:17:01,812
[man 5] Need another one, please!
332
00:17:01,895 --> 00:17:04,189
-[man 6] Where is Volume 2?
-[beeps]
333
00:17:04,273 --> 00:17:06,650
Immediately the question was,
"How do we do another one?"
334
00:17:07,234 --> 00:17:09,820
So we created the idea
for the AND1 Mixtape Tour.
335
00:17:10,571 --> 00:17:14,324
We're gonna put together the best
playground pickup basketball team we can.
336
00:17:14,408 --> 00:17:16,618
Get your best five,
and we have our best five
337
00:17:16,702 --> 00:17:17,911
and let's put on a game.
338
00:17:18,495 --> 00:17:20,748
But let's not just do it
one time in New York.
339
00:17:20,831 --> 00:17:22,458
Let's start going city to city.
340
00:17:23,000 --> 00:17:23,834
[inaudible]
341
00:17:23,917 --> 00:17:26,545
[man] I was brought on at AND1
as a tour manager
342
00:17:26,628 --> 00:17:28,505
and headed up Player Relations.
343
00:17:28,589 --> 00:17:31,216
The idea was, "Hey.
We're just gonna do this five-city tour."
344
00:17:31,300 --> 00:17:33,802
Really to get content for more mixtapes.
345
00:17:33,886 --> 00:17:36,805
[announcer] Shane!
346
00:17:36,889 --> 00:17:40,142
[The Main Event] I just got kicked out
of Rutgers University 'cause of my grades.
347
00:17:40,225 --> 00:17:44,063
Now I'm back at home. My son was four
or five. You know, I needed a job.
348
00:17:44,646 --> 00:17:46,940
[phone ringing]
349
00:17:47,441 --> 00:17:49,526
[The Main Event] I get a call from AND1.
350
00:17:49,610 --> 00:17:52,780
"Yo, you think you'll
pull a game off in your hometown?"
351
00:17:53,489 --> 00:17:55,783
First phone call I made was Shane.
352
00:17:57,409 --> 00:18:00,204
[The Dribbling Machine] Playing
streetball, but it's in my thirties,
353
00:18:00,287 --> 00:18:02,581
and the NBA was far-fetched for me.
354
00:18:04,041 --> 00:18:05,292
I'll never forget.
355
00:18:05,375 --> 00:18:07,795
I'm standing on the corner,
and Main calls me.
356
00:18:07,878 --> 00:18:08,712
[phone ringing]
357
00:18:08,796 --> 00:18:10,756
And it was going through one end
out the other end.
358
00:18:10,839 --> 00:18:13,050
The only thing
that really caught my attention was,
359
00:18:13,133 --> 00:18:15,135
"AND1's gonna give us free sneakers,
360
00:18:15,219 --> 00:18:18,138
free shorts to bust some dude's ass?
Let's do it."
361
00:18:18,222 --> 00:18:20,516
[Duke] Welcome,
ladies and gentlemen, boys and girls.
362
00:18:20,599 --> 00:18:21,892
My name is Duke Tango.
363
00:18:22,518 --> 00:18:24,853
And sit back and relax
because this is how we roll.
364
00:18:24,937 --> 00:18:27,898
Duke Tango's
the godfather announcer of streetball.
365
00:18:28,482 --> 00:18:31,026
If Duke Tango gave you your name,
366
00:18:31,110 --> 00:18:34,071
he's solidifying who you are
as that streetballer.
367
00:18:35,030 --> 00:18:38,367
Main said, "Yo, would you like
to be involved with this?"
368
00:18:38,450 --> 00:18:40,494
And I looked at him like,
"Who would say no to that?"
369
00:18:41,745 --> 00:18:44,790
When you see that crowd around the corner,
370
00:18:44,873 --> 00:18:48,252
and then you walk into that park
and see thousands of people?
371
00:18:48,335 --> 00:18:50,587
Ain't no way in the world
you can be prepared for that.
372
00:18:51,421 --> 00:18:53,298
Well, I say, "Yo, Main and Shane,
373
00:18:53,382 --> 00:18:55,843
let's go to Philadelphia and get AO."
374
00:18:55,926 --> 00:18:57,636
"Let's get this Headache."
375
00:18:57,719 --> 00:18:59,388
Then I got Black Widow,
376
00:18:59,471 --> 00:19:01,598
and Half Man Half Amazing.
377
00:19:02,641 --> 00:19:06,311
And so, AND1 did the first-ever contracts
with streetball players.
378
00:19:06,395 --> 00:19:09,022
[Tom] The first stop
is Linden, New Jersey.
379
00:19:09,523 --> 00:19:13,152
We brought the camera crew
to film both crowd and game.
380
00:19:13,652 --> 00:19:18,448
I don't even think I really knew
what filmmaking was back then.
381
00:19:18,532 --> 00:19:20,492
I just knew I had a camera in my hand,
382
00:19:20,576 --> 00:19:22,661
and I'm bringing the audience with me.
383
00:19:22,744 --> 00:19:25,164
I just tried to capture everything
384
00:19:25,247 --> 00:19:28,792
that I felt and everything that I saw
because it was unbelievable.
385
00:19:32,963 --> 00:19:35,090
[The Main Event]
This is Chris Hightower's itinerary.
386
00:19:35,174 --> 00:19:37,551
-[Gee Lock] This is a Hightower original?
-Official.
387
00:19:37,634 --> 00:19:40,179
[Chris] When I went on tour.
they gave me a corporate car,
388
00:19:40,262 --> 00:19:42,723
six grand in cash,
and was like, "Make it work."
389
00:19:42,806 --> 00:19:46,977
[The Dribbling Machine] We stayed
in shit hotels. We shared rooms.
390
00:19:47,644 --> 00:19:50,439
We're playing
in front of a crowd of 100 people.
391
00:19:52,065 --> 00:19:53,358
And now I'm in a minivan
392
00:19:53,442 --> 00:19:56,737
sitting in the chair from the house
that's sliding all over in the van.
393
00:19:57,529 --> 00:20:00,157
[Chris] We were our own street team.
394
00:20:00,240 --> 00:20:01,241
Boxes of tapes,
395
00:20:01,325 --> 00:20:03,285
we're passing them out,
passing out flyers,
396
00:20:03,368 --> 00:20:06,997
trying to do every and anything we could
to get people to the event.
397
00:20:08,540 --> 00:20:10,584
We didn't know where it was gonna go.
There was no blueprint.
398
00:20:10,667 --> 00:20:14,296
And it was really just
all about having a platform
399
00:20:14,379 --> 00:20:17,633
for players like ourselves,
who didn't make it to the NBA,
400
00:20:17,716 --> 00:20:19,134
to get paid to play.
401
00:20:20,761 --> 00:20:23,263
[Jay] So every year we go
to one of those big trade shows.
402
00:20:23,347 --> 00:20:25,682
We're running these videos
outside of our booth.
403
00:20:25,766 --> 00:20:29,978
There's a massive crowd,
and they're coming to watch Volume 2.
404
00:20:31,521 --> 00:20:33,941
We knew at that moment
that there was something here
405
00:20:34,024 --> 00:20:36,860
that could be much bigger than we thought,
much faster than we thought.
406
00:20:45,035 --> 00:20:47,037
[indistinct chatter]
407
00:20:53,001 --> 00:20:55,420
Hot 97.5 ATL's
original hip-hop and R&B station,
408
00:20:55,504 --> 00:20:57,965
I got the AND1 all-stars.
I mean, y'all seen the mixtape.
409
00:20:58,048 --> 00:20:59,508
You seen them balling out of control.
410
00:20:59,591 --> 00:21:01,969
They gonna be doing their thing today.
Go check them out.
411
00:21:02,052 --> 00:21:04,096
[man] It's going down from 4:30 to 6:00.
412
00:21:04,179 --> 00:21:06,306
If you wanna become
the next streetball player,
413
00:21:06,390 --> 00:21:08,350
come on down, this is your opportunity.
414
00:21:08,433 --> 00:21:10,435
[hip-hop music playing]
415
00:21:12,104 --> 00:21:14,022
[The Dribbling Machine]
When we played in Atlanta,
416
00:21:14,106 --> 00:21:16,316
that atmosphere was totally different.
417
00:21:16,400 --> 00:21:18,402
[indistinct chatter]
418
00:21:23,031 --> 00:21:25,867
[crowd] Hot Sauce! Hot Sauce!
419
00:21:25,951 --> 00:21:28,829
I can hear the crowd.
The crowd is saying, "Hot Sauce."
420
00:21:28,912 --> 00:21:30,914
[crowd chanting rhythmically]
421
00:21:35,627 --> 00:21:38,630
[The Dribbling Machine]
Yo, like, who is Hot Sauce?
422
00:21:41,508 --> 00:21:43,468
[Hot Sauce] I used to play
in the hoods in Georgia,
423
00:21:43,552 --> 00:21:45,804
stealing balls
out of other people's yards.
424
00:21:45,887 --> 00:21:48,390
[man] Guess you had to put on
them new shoes? Boy, I'll tell you…
425
00:21:48,473 --> 00:21:50,517
I had a job, but I never could keep a job.
426
00:21:50,600 --> 00:21:53,353
My nine-to-five
was just working on my handles.
427
00:21:54,938 --> 00:21:56,315
I was already a local legend.
428
00:21:57,399 --> 00:22:00,027
Every day I played,
people just circled around the court.
429
00:22:02,237 --> 00:22:04,448
[Hot Sauce]
After seeing Mixtape 1 and Mixtape 2,
430
00:22:04,531 --> 00:22:06,158
I was hungry to be on the tapes.
431
00:22:06,241 --> 00:22:08,702
But I didn't know what…
what it would take.
432
00:22:09,494 --> 00:22:12,914
That's when I heard that they decided
to take the tour to Atlanta.
433
00:22:13,415 --> 00:22:14,916
That's when my opportunity came.
434
00:22:18,378 --> 00:22:22,049
I was in jail, you know, doing some
of this knucklehead teenage stuff.
435
00:22:23,633 --> 00:22:27,012
But the day I got out of jail,
the next day was a tour game.
436
00:22:27,095 --> 00:22:28,513
[crowd exclaiming]
437
00:22:29,806 --> 00:22:31,141
[crowd] Oh!
438
00:22:31,224 --> 00:22:32,893
[crowd cheering]
439
00:22:33,560 --> 00:22:37,314
It was like, "Yo. What is this?"
440
00:22:39,358 --> 00:22:41,777
[Skip 2 My Lou] A lot of us are like,
"What is he doing?"
441
00:22:42,861 --> 00:22:44,446
It was… It was amazing.
442
00:22:47,783 --> 00:22:49,326
[crowd] Oh!
443
00:22:49,409 --> 00:22:51,495
When Hot Sauce did that…
444
00:22:51,578 --> 00:22:52,788
Oh baby!
445
00:22:53,580 --> 00:22:54,539
That was it.
446
00:22:55,540 --> 00:22:59,127
One man took the idea of streetball,
447
00:22:59,211 --> 00:23:01,088
and he just flipped it.
448
00:23:02,506 --> 00:23:04,299
The flair and his image,
449
00:23:04,383 --> 00:23:06,676
it forever changed the game.
450
00:23:07,260 --> 00:23:09,721
[Jay] Volume 3 became
"The Hot Sauce" tape.
451
00:23:09,805 --> 00:23:13,892
We got the new star. It's done.
This is all about this kid Hot Sauce.
452
00:23:13,975 --> 00:23:15,435
So we signed him.
453
00:23:15,519 --> 00:23:17,562
[Gee Lock] From the first game on,
454
00:23:17,646 --> 00:23:20,482
he was like an icon.
455
00:23:22,609 --> 00:23:24,152
[crowd exclaiming]
456
00:23:24,236 --> 00:23:26,113
[Gee Lock] Once he came on the tour,
457
00:23:27,489 --> 00:23:29,366
it was a whole nother animal.
458
00:23:30,200 --> 00:23:33,036
[chuckling] You know what I'm saying?
Like, no more minivans.
459
00:23:33,120 --> 00:23:36,748
It was three-million-dollar tour buses
decked out.
460
00:23:36,832 --> 00:23:38,500
[indistinct chatter]
461
00:23:38,583 --> 00:23:41,545
-Hot Sauce!
-Hot Sauce!
462
00:23:41,628 --> 00:23:42,462
What's up, boy?
463
00:23:42,546 --> 00:23:44,631
Look, it's the Sauce world now.
It's my show.
464
00:23:45,590 --> 00:23:46,967
My favorite is Hot Sauce.
465
00:23:47,050 --> 00:23:48,343
Hot Sauce is number one.
466
00:23:48,427 --> 00:23:50,345
I like Hot Sauce. He my boy.
467
00:23:50,429 --> 00:23:53,265
Hot Sauce was the guy
that everyone wanted to see.
468
00:23:53,348 --> 00:23:54,850
Not just the inner-city youth,
469
00:23:54,933 --> 00:23:57,436
but even the kids in the suburbs
watching his tape.
470
00:23:58,728 --> 00:24:00,439
-He's crazy!
-[man 1] I know.
471
00:24:01,606 --> 00:24:03,692
[man 2] Oh my God!
472
00:24:03,775 --> 00:24:05,527
They were studying his moves.
473
00:24:05,610 --> 00:24:07,696
-[The Dribbling Machine] Y2K.
-[The Main Event] Y2K.
474
00:24:07,779 --> 00:24:09,614
[The Dribbling Machine] The Flintstone.
475
00:24:10,115 --> 00:24:11,116
The Boomerang.
476
00:24:11,199 --> 00:24:12,784
[announcer] Come on, Hot Sauce!
477
00:24:12,868 --> 00:24:14,911
[crowd cheering]
478
00:24:14,995 --> 00:24:17,038
Then you see people
on the court trying to figure out,
479
00:24:17,122 --> 00:24:20,208
"How did he do that?"
And then doing it themselves.
480
00:24:21,543 --> 00:24:25,630
[man] I was the kid that would watch
the Mixtapes over and over and over.
481
00:24:25,714 --> 00:24:28,925
I could do a move, but it wouldn't
quite be like Hot Sauce, you know?
482
00:24:30,177 --> 00:24:33,889
The way he handled the basketball
was so unique and innovative.
483
00:24:34,890 --> 00:24:36,516
This guy, like, moves the crowd.
484
00:24:37,434 --> 00:24:39,895
I wanted to captivate the crowd
like Hot Sauce.
485
00:24:39,978 --> 00:24:42,355
-[hip-hop music playing]
-[indistinct chatter]
486
00:24:42,439 --> 00:24:46,067
At that time, I might've been the most
popular basketball player on Earth.
487
00:24:46,151 --> 00:24:47,944
We got the AND1 streetballers.
488
00:24:48,028 --> 00:24:50,030
They're gonna strut their stuff
out on the stage.
489
00:24:50,113 --> 00:24:52,657
Let's start it out with Hot Sauce.
490
00:24:53,700 --> 00:24:57,204
-You got a movie coming out in September.
-That was a great experience, right there.
491
00:24:57,704 --> 00:24:59,080
[crowd cheering]
492
00:24:59,164 --> 00:25:00,832
[upbeat music playing]
493
00:25:04,461 --> 00:25:08,256
As a business, we hadn't really tied
the Mixtape to sales.
494
00:25:08,340 --> 00:25:11,801
But when we did Volume 3,
The Rise of Hot Sauce,
495
00:25:11,885 --> 00:25:13,595
we partnered with Footaction.
496
00:25:13,678 --> 00:25:16,473
The idea was
you have to buy any AND1 product,
497
00:25:16,556 --> 00:25:18,642
and we're gonna give away a free Mixtape.
498
00:25:18,725 --> 00:25:21,353
We have kids from the street.
They have a lot of fun.
499
00:25:21,436 --> 00:25:24,731
And every… every, uh, consumer
that we talk to connects with them.
500
00:25:25,232 --> 00:25:28,902
I'm at some store buying some things,
and I'm like, "Yo, that's me right there."
501
00:25:29,986 --> 00:25:32,030
Everywhere I go,
I see our faces with our names.
502
00:25:37,494 --> 00:25:39,704
[man] AND1 is hot right now. Really hot.
503
00:25:39,788 --> 00:25:41,957
These last two weeks,
sales have really been bumping.
504
00:25:42,040 --> 00:25:44,793
And that was the first time
I remember Nike paying attention.
505
00:25:45,377 --> 00:25:48,171
We got, like, three people,
and we're taking on Goliath.
506
00:25:48,255 --> 00:25:50,465
And when we started to out-compete,
507
00:25:50,549 --> 00:25:53,051
we knew we were gonna be
a legitimate threat.
508
00:25:57,973 --> 00:25:59,975
[ominous music playing]
509
00:26:00,058 --> 00:26:01,351
[Seth] I'll never forget.
510
00:26:01,434 --> 00:26:03,937
Someone sent me a video
from Nike's sales meeting.
511
00:26:05,564 --> 00:26:07,357
They had a picture
of AND1 in the crosshairs.
512
00:26:07,440 --> 00:26:08,942
[gun cocking, firing]
513
00:26:09,734 --> 00:26:12,237
So it was like,
"Got it. Nike took dead aim at us."
514
00:26:12,320 --> 00:26:15,282
We were just consistent
a top-two performing brand.
515
00:26:15,365 --> 00:26:18,577
And we had the mixtape tour.
They didn't have anything like that.
516
00:26:19,369 --> 00:26:22,706
That's like the heart of the game,
and we owned the heart of the game.
517
00:26:22,789 --> 00:26:24,791
[crowd clamoring]
518
00:26:26,918 --> 00:26:28,670
If you're Nike, you're risk-averse.
519
00:26:28,753 --> 00:26:32,382
They don't wanna offend
a 50-year-old guy in middle America,
520
00:26:32,465 --> 00:26:34,801
and they sell to a broad audience.
That's not who we are.
521
00:26:34,884 --> 00:26:38,597
We're selling to core people
who are basketball players and know it.
522
00:26:39,514 --> 00:26:41,808
We knew that Nike felt
they had to respond.
523
00:26:44,477 --> 00:26:46,438
And we had no idea
what they were gonna do.
524
00:26:46,521 --> 00:26:48,607
[ominous music swelling]
525
00:26:50,233 --> 00:26:51,776
We got it. Let's roll sound.
526
00:26:51,860 --> 00:26:53,236
[woman] Camera speeds.
527
00:26:55,447 --> 00:26:57,449
[bus hissing, engine revving]
528
00:26:58,908 --> 00:27:03,413
We are at the ESPN building
in the "N-1" Mixtape Tour.
529
00:27:03,496 --> 00:27:05,832
You know what that means?
They don't know us.
530
00:27:05,915 --> 00:27:08,835
In 2003, ESPN came to us
531
00:27:08,918 --> 00:27:11,796
and said they wanted to do
a TV show based around the tour.
532
00:27:11,880 --> 00:27:14,215
Kind of like
when reality TV was growing up.
533
00:27:14,299 --> 00:27:17,761
[Chris] The basis of the ESPN show
was to find that next guy.
534
00:27:17,844 --> 00:27:19,596
Who's that next level of talent?
535
00:27:20,472 --> 00:27:21,890
[Tom] It's basically like Survivor.
536
00:27:23,850 --> 00:27:27,145
We'll go to Portland, Atlanta, Seattle.
537
00:27:27,228 --> 00:27:30,315
And the winner,
the survivor, the ultimate pick,
538
00:27:30,899 --> 00:27:32,859
is someone who gets an AND1 contract.
539
00:27:32,942 --> 00:27:35,654
Well, another unique event
is returning to the capital city.
540
00:27:35,737 --> 00:27:39,658
The AND1 Mixtape Tour team
is a collection of basketball characters
541
00:27:39,741 --> 00:27:42,160
with nicknames and hip-hop playing hoops.
542
00:27:42,243 --> 00:27:45,955
If you think you can run with these guys,
show up tomorrow from 4:00 to 6:30.
543
00:27:46,039 --> 00:27:48,458
They're looking
for a few extra players to play.
544
00:27:49,209 --> 00:27:52,837
[Chris] We were always looking
for new talent, but no one stood out.
545
00:27:52,921 --> 00:27:54,923
[train horn blaring]
546
00:27:55,006 --> 00:27:57,008
[uplifting music playing]
547
00:27:58,760 --> 00:28:01,596
There wasn't much streetball
where I'm from in Keizer, Oregon.
548
00:28:03,056 --> 00:28:04,557
It was looked down upon.
549
00:28:05,725 --> 00:28:08,436
Coaches, they didn't really respect
that style of play.
550
00:28:09,396 --> 00:28:10,271
[crowd cheering]
551
00:28:11,106 --> 00:28:13,483
[Grayson] Growing up,
I wasn't really as into the NBA.
552
00:28:13,566 --> 00:28:14,901
I liked watching AND1.
553
00:28:15,902 --> 00:28:18,446
And then I got to high school.
I was really small.
554
00:28:19,239 --> 00:28:20,865
I kept getting cut from teams.
555
00:28:21,700 --> 00:28:23,159
I had no college offers.
556
00:28:25,328 --> 00:28:27,038
That was one of the biggest heartbreaks.
557
00:28:27,122 --> 00:28:29,249
It wasn't a girlfriend
or anything like that.
558
00:28:31,209 --> 00:28:33,628
And I just decided
to do something innovative
559
00:28:33,712 --> 00:28:35,380
away from conventional basketball.
560
00:28:35,463 --> 00:28:36,548
Away from the NBA.
561
00:28:40,427 --> 00:28:42,929
Slam Magazine released
the routing of the tour.
562
00:28:43,012 --> 00:28:44,723
I saw that Portland was on there.
563
00:28:45,724 --> 00:28:48,268
So I put all that energy into training,
564
00:28:49,060 --> 00:28:51,020
and I knew that this was my shot.
565
00:28:51,104 --> 00:28:53,106
[playful music playing]
566
00:28:55,900 --> 00:28:57,402
[indistinct chatter]
567
00:28:57,485 --> 00:29:00,363
[Grayson] When I first got up there
to open run tryouts,
568
00:29:01,156 --> 00:29:04,743
I had never seen
people all around the court.
569
00:29:05,326 --> 00:29:08,413
Kids and people standing on the fences
to get a better view.
570
00:29:09,581 --> 00:29:11,374
Might be nerve-wracking with the tryout.
571
00:29:11,458 --> 00:29:13,126
[man] We gotta pick three people.
572
00:29:13,209 --> 00:29:15,587
We have to pick three people
573
00:29:15,670 --> 00:29:19,758
to make it to play inside the arena!
574
00:29:19,841 --> 00:29:22,343
When my shot came up,
I wasn't even thinking about passing.
575
00:29:23,344 --> 00:29:25,305
[announcer] Okay. Let me see them feet.
576
00:29:26,014 --> 00:29:27,557
[crowd exclaiming]
577
00:29:27,640 --> 00:29:30,935
[Grayson] A lot of moves I pulled off,
people were like losing their minds.
578
00:29:34,731 --> 00:29:36,566
Right here, my man in the blue.
579
00:29:36,649 --> 00:29:39,944
I'm just excited to play with Hot Sauce.
All these dudes I've seen on tape.
580
00:29:40,028 --> 00:29:42,947
I see them in real life, it's almost like…
it's just like a dream, you know?
581
00:29:43,531 --> 00:29:45,950
Stepping inside the arena was so awesome.
582
00:29:46,034 --> 00:29:49,287
And I'm like, "Man, we're here."
Like… [chuckling] "We made it!"
583
00:29:50,705 --> 00:29:54,834
So that first game
playing against my idols was very surreal.
584
00:29:55,418 --> 00:29:59,214
Crowd went crazy over a few moves.
They respected that I didn't back down.
585
00:30:00,298 --> 00:30:02,383
[The Main Event] I made the overall pick.
586
00:30:02,467 --> 00:30:04,260
Gotta go with you.
587
00:30:05,303 --> 00:30:07,305
[Grayson] So they asked me
to come on tour with them
588
00:30:07,388 --> 00:30:09,474
as a contestant
in this nationwide contest.
589
00:30:09,557 --> 00:30:11,226
It kind of blew me away.
590
00:30:11,309 --> 00:30:14,854
I'm thinking my parents wouldn't let me,
but they were like, "Go ahead and do it."
591
00:30:15,730 --> 00:30:16,940
Going into the tour,
592
00:30:17,023 --> 00:30:20,819
I knew that with every city,
I definitely had a chance to go home.
593
00:30:20,902 --> 00:30:24,322
Because at every open run,
a new player could knock somebody out.
594
00:30:24,405 --> 00:30:27,075
So somebody was always coming,
and somebody was always going.
595
00:30:28,535 --> 00:30:31,496
[Headache] He's the first one,
and the first one's always the hardest
596
00:30:31,579 --> 00:30:34,207
'cause we got 29 more cities.
597
00:30:34,290 --> 00:30:35,959
-Yeah. I'm at a disadvantage, huh?
-Yeah.
598
00:30:36,751 --> 00:30:40,630
For me, coming in there at 18,
I actually felt like a kid amongst adults.
599
00:30:40,713 --> 00:30:42,674
[crowd cheering]
600
00:30:43,258 --> 00:30:45,552
Sometimes you have, like,
14, 15 people on the bench,
601
00:30:45,635 --> 00:30:47,929
and you just try to make the best
with the time you got.
602
00:30:49,889 --> 00:30:51,099
[motivational music playing]
603
00:30:51,224 --> 00:30:54,435
[Duke] I said, "Yo, you know what?
A white boy on this team?"
604
00:30:54,894 --> 00:30:56,771
"That's gonna be my godson.
I'mma adopt him."
605
00:30:56,855 --> 00:30:58,481
I gave him his name as soon as I seen him.
606
00:30:58,565 --> 00:31:01,401
That's my boy, my godson,
607
00:31:01,484 --> 00:31:04,654
the Rocky Balboa of basketball,
608
00:31:04,737 --> 00:31:06,739
The Professor!
609
00:31:06,823 --> 00:31:07,782
[crowd cheering]
610
00:31:07,866 --> 00:31:11,911
Anything a talented white boy
could do in the hood
611
00:31:11,995 --> 00:31:15,373
is amplified a million times.
612
00:31:15,957 --> 00:31:19,002
But Professor is the real deal.
613
00:31:19,502 --> 00:31:21,504
[crowd cheering]
614
00:31:24,757 --> 00:31:29,345
One of these three guys right here
will be sent home tonight.
615
00:31:29,429 --> 00:31:31,890
Every elimination game,
magic would happen.
616
00:31:31,973 --> 00:31:36,394
[Duke] Godson! The Professor!
Putting it up! Oh yeah!
617
00:31:38,187 --> 00:31:40,148
-Professor, I'll see you in Dallas.
-Okay.
618
00:31:40,231 --> 00:31:41,858
-All right? Be good.
-All right.
619
00:31:41,941 --> 00:31:44,444
It's a little bit of pressure,
but that's what it's about.
620
00:31:44,527 --> 00:31:46,404
'Cause this contract
will change somebody's life.
621
00:31:47,447 --> 00:31:48,698
What's up, man?
622
00:31:48,781 --> 00:31:51,451
-[Gee Lock] Professor, you going home?
-No. I ain't going nowhere.
623
00:31:51,534 --> 00:31:53,369
I'm just… Go out there. Do my thing.
624
00:31:55,330 --> 00:31:58,374
I'm just gonna keep doing what I've done
every game that's got me to this point.
625
00:31:59,083 --> 00:32:01,419
[Duke] Yeah. Look at the hold on Headache.
626
00:32:01,502 --> 00:32:03,796
Oh yeah! Oh yeah!
627
00:32:03,880 --> 00:32:05,590
Yeah! Yeah!
628
00:32:05,673 --> 00:32:06,841
Yeah, baby!
629
00:32:16,809 --> 00:32:19,228
[The Professor] The last stop
was Linden, New Jersey.
630
00:32:20,939 --> 00:32:23,399
This court right here
is basically the genesis.
631
00:32:23,483 --> 00:32:24,609
This is where it started.
632
00:32:25,318 --> 00:32:27,111
Go ahead and play to 21.
633
00:32:27,195 --> 00:32:29,697
Then after that,
the team's gonna get together.
634
00:32:29,781 --> 00:32:31,199
We're gonna make a decision.
635
00:32:31,282 --> 00:32:33,409
[indistinct chatter]
636
00:32:33,493 --> 00:32:36,621
[The Professor] It was AND1 players and
the contestants going against each other.
637
00:32:36,704 --> 00:32:39,749
You can do it on the commercial circuit,
but can you do it in the hood?
638
00:32:39,832 --> 00:32:41,125
Can you do it playing against us?
639
00:32:42,752 --> 00:32:43,753
Even to start that game,
640
00:32:43,836 --> 00:32:46,756
like, Sik Wit It got me crazy
on some fake pass.
641
00:32:46,839 --> 00:32:50,218
I mean, I was like, "Dang."
Like, I know I'm definitely behind now.
642
00:32:51,135 --> 00:32:53,680
And then a couple plays later,
I'd block a shot.
643
00:32:54,389 --> 00:32:55,431
Hit some shots.
644
00:32:56,933 --> 00:32:59,435
Played really well,
but so did the other guys.
645
00:33:00,269 --> 00:33:01,562
[crowd] Oh!
646
00:33:01,646 --> 00:33:05,400
[Duke] Professor. Hot Sauce.
Hot Sauce. Professor.
647
00:33:05,483 --> 00:33:07,026
[crowd cheering]
648
00:33:07,110 --> 00:33:08,945
-[Duke] That's the game!
-[man] That's it!
649
00:33:09,028 --> 00:33:11,030
[indistinct chatter]
650
00:33:12,740 --> 00:33:15,451
When they go to the final vote,
I didn't think I would get the votes.
651
00:33:15,535 --> 00:33:17,704
[Half Man Half Amazing]
I wanna tell y'all congratulations
652
00:33:17,787 --> 00:33:19,831
that the man
to get this contract is gonna be…
653
00:33:19,914 --> 00:33:21,916
[tense music playing]
654
00:33:23,251 --> 00:33:24,293
El Professor.
655
00:33:24,377 --> 00:33:25,503
[scattered applauding]
656
00:33:25,586 --> 00:33:26,796
-Okay?
-Thanks, man.
657
00:33:26,879 --> 00:33:28,548
[Half Man Half Amazing] Gonna be that man.
658
00:33:28,631 --> 00:33:31,634
I couldn't believe it.
It was a dream come true.
659
00:33:32,260 --> 00:33:36,431
I had put in all this hard work,
and now I'm an AND1 streetballer.
660
00:33:41,060 --> 00:33:42,895
[hip-hop music playing]
661
00:33:45,356 --> 00:33:47,734
Checking out the first episode.
Looks pretty good.
662
00:33:47,817 --> 00:33:50,278
[Seth] When the TV show on ESPN came out,
663
00:33:50,361 --> 00:33:54,073
I wasn't, quite frankly,
even sure if people would watch.
664
00:33:54,157 --> 00:33:56,325
[indistinct chatter]
665
00:33:56,409 --> 00:33:59,579
[reporter] Yo, the line is not down
the block. It is the block.
666
00:34:00,580 --> 00:34:02,540
Like, open up the door, bam!
667
00:34:02,623 --> 00:34:05,710
Shane, Shane, Shane! Man, man, man!
668
00:34:05,793 --> 00:34:07,795
[crowd cheering, shouting]
669
00:34:07,879 --> 00:34:10,339
Wow. This is something.
People were going crazy.
670
00:34:10,423 --> 00:34:11,632
[indistinct shouting]
671
00:34:12,383 --> 00:34:14,844
We out here, mad love. Mad love out here.
672
00:34:14,927 --> 00:34:17,722
-Give me your headband! Give me something!
-Give me your do-rag!
673
00:34:17,805 --> 00:34:18,765
[AO laughing]
674
00:34:18,848 --> 00:34:21,350
The AND1 Mixtape Tour
is coming to town this weekend.
675
00:34:21,434 --> 00:34:24,187
-[anchor] Who's that guy, The Professor?
-[anchor 2] Isn't he something?
676
00:34:24,270 --> 00:34:28,566
The fanfare was surreal
because it happened for me overnight.
677
00:34:29,150 --> 00:34:30,359
Thank you, sweetie! [laughing]
678
00:34:30,443 --> 00:34:34,614
America loves this kid.
The ratings is going out of this world.
679
00:34:34,697 --> 00:34:35,907
[funky music playing]
680
00:34:35,990 --> 00:34:37,867
[Gee Lock] After being with the AND1 tour,
681
00:34:37,950 --> 00:34:40,328
he had cornrows like a black dude.
682
00:34:40,411 --> 00:34:42,455
He had the diamond studs in.
683
00:34:42,538 --> 00:34:46,292
Before the game, he was talking like Opie.
After the game, he was Eminem.
684
00:34:48,544 --> 00:34:51,339
It turned into the Jackson Five.
That's Michael Jackson.
685
00:34:52,215 --> 00:34:53,883
I love you, Professor!
686
00:34:54,467 --> 00:34:55,593
He's only 11.
687
00:34:56,094 --> 00:34:59,180
I remember his first groupie.
688
00:35:00,223 --> 00:35:02,892
I knew that would change his life.
689
00:35:02,975 --> 00:35:04,602
[both laughing]
690
00:35:04,685 --> 00:35:05,770
Hold on.
691
00:35:05,853 --> 00:35:10,525
I was a really shy kid in high school,
but I definitely embraced it, you know?
692
00:35:10,608 --> 00:35:12,568
[girls exclaiming]
693
00:35:13,861 --> 00:35:17,657
The ESPN show, it just put us out there
on a whole nother level.
694
00:35:18,449 --> 00:35:21,953
[The Dribbling Machine] NBA players
and celebrities, they was loving it.
695
00:35:22,036 --> 00:35:24,163
In case you didn't see that move,
rewind it back.
696
00:35:24,247 --> 00:35:27,458
AND1 Mixtape Tour! I love this game!
697
00:35:27,542 --> 00:35:28,793
[inaudible]
698
00:35:28,876 --> 00:35:33,339
At that point, we started to charge money
for people to come to a game,
699
00:35:33,422 --> 00:35:35,258
and we were selling out NBA venues.
700
00:35:37,426 --> 00:35:38,803
[crowd erupts cheering]
701
00:35:39,512 --> 00:35:41,264
[Skip 2 My Lou] A couple
of arenas we went to,
702
00:35:41,347 --> 00:35:44,559
we had more fans in that arena
than they had for their own home team.
703
00:35:44,642 --> 00:35:45,852
[crowd cheering]
704
00:35:45,935 --> 00:35:47,562
[The Dribbling Machine] I'll never forget.
705
00:35:47,645 --> 00:35:50,565
We're in the club,
and I see the Detroit Pistons
706
00:35:50,648 --> 00:35:53,401
just won their second NBA championship,
707
00:35:53,484 --> 00:35:56,404
and I'm telling the DJ,
"Yo, Chauncey Billups is here."
708
00:35:56,487 --> 00:35:59,991
[commentator] Chauncey Billups,
a likely candidate for the MVP Award.
709
00:36:00,074 --> 00:36:04,162
And then the DJ looked at me and says,
"Man, fuck them. Y'all here."
710
00:36:04,245 --> 00:36:06,038
[Duke] You know about it.
You heard about it.
711
00:36:06,122 --> 00:36:09,959
Now we're taking it to the next level.
Now it's time to take it across the water.
712
00:36:10,042 --> 00:36:12,170
This is a global invasion.
713
00:36:12,253 --> 00:36:14,964
Our first international tour,
I mean, it was shocking.
714
00:36:15,047 --> 00:36:17,091
It was actually bigger
than the United States.
715
00:36:17,175 --> 00:36:19,177
Like, actually way bigger.
716
00:36:20,720 --> 00:36:22,930
-Make some noise, Tokyo!
-[crowd roars]
717
00:36:24,182 --> 00:36:25,975
[Skip 2 My Lou] This is
the AND1 Mixtape Tour.
718
00:36:26,058 --> 00:36:29,770
Right now, Australian zoo.
Me and my homie the koala right now.
719
00:36:29,854 --> 00:36:32,773
[men chanting]
720
00:36:32,857 --> 00:36:34,859
[upbeat music playing]
721
00:36:39,405 --> 00:36:41,407
Now, everything was first class.
722
00:36:41,490 --> 00:36:43,618
We're staying in the Ritz-Carlton.
723
00:36:43,701 --> 00:36:45,661
These guys was rock star shit.
724
00:36:45,745 --> 00:36:47,455
[crowd cheering]
725
00:36:47,538 --> 00:36:51,709
[Gee Lock] So, dudes used to go
to the autographs
726
00:36:51,792 --> 00:36:54,003
'cause chicks was gonna fucking swarm.
727
00:36:54,086 --> 00:36:56,464
[speaking indistinctly] Go to Hot Sauce.
728
00:36:58,633 --> 00:36:59,592
I love him.
729
00:37:00,218 --> 00:37:01,677
[woman] AND1, baby.
730
00:37:01,761 --> 00:37:04,722
[The Dribbling Machine]
We had guys come up with their wives.
731
00:37:04,805 --> 00:37:08,226
There's nothing to sign,
and she pulls her titty out,
732
00:37:08,309 --> 00:37:11,520
and it's like,
"You want me to sign your wife's titty?"
733
00:37:11,604 --> 00:37:13,689
[indistinct chatter]
734
00:37:13,773 --> 00:37:17,360
AND1 tour?
We're partying, drinking, smoking.
735
00:37:17,860 --> 00:37:19,445
[inaudible]
736
00:37:21,239 --> 00:37:23,991
[Gee Lock] They had a camera.
They be like, "Yo. We got the night cam."
737
00:37:24,075 --> 00:37:25,868
And I'm like, "What y'all looking at?"
738
00:37:25,952 --> 00:37:29,830
It was all of them having
a massive orgy with some bad chick!
739
00:37:29,914 --> 00:37:33,209
I was like, "Yo! I seen her at the game!"
740
00:37:33,292 --> 00:37:35,086
"Damn!" [laughing]
741
00:37:35,628 --> 00:37:37,171
[chuckling] He lying.
742
00:37:37,255 --> 00:37:38,339
No, just-- [laughing]
743
00:37:38,422 --> 00:37:39,882
He just joking again.
744
00:37:41,050 --> 00:37:44,929
The AND1 groove,
it was so fast that nobody could stop us.
745
00:37:45,012 --> 00:37:48,224
The AND1 Mixtape Tour,
presented by Mountain Dew.
746
00:37:48,307 --> 00:37:50,393
[Jay] Now we've got sponsors coming in.
747
00:37:50,476 --> 00:37:53,854
Took it from the streets,
to the arenas, to video games.
748
00:37:57,149 --> 00:37:59,443
[Seth] My team showed me a stat one day
749
00:37:59,527 --> 00:38:03,990
that Streetball was the number one
male-rated TV show on ESPN.
750
00:38:04,073 --> 00:38:06,075
I'm like, "Fuck you, man. Like, stop."
751
00:38:07,076 --> 00:38:09,787
And they said,
"Streetball is the number one TV show
752
00:38:09,870 --> 00:38:12,498
for male teens on ESPN."
753
00:38:13,082 --> 00:38:15,459
I was like, "Holy F."
754
00:38:21,465 --> 00:38:23,050
[indistinct chatter]
755
00:38:23,676 --> 00:38:24,677
[man] What's up?
756
00:38:25,428 --> 00:38:26,804
[man talking indistinctly]
757
00:38:26,887 --> 00:38:30,558
With the Mixtape Tour
becoming a huge breakout success…
758
00:38:30,641 --> 00:38:34,061
We went from 15 to 70 people
within a two or three-year period.
759
00:38:37,231 --> 00:38:39,734
We made a decision for a long-term space.
760
00:38:39,817 --> 00:38:41,986
So, the office
had to have a basketball court.
761
00:38:42,069 --> 00:38:44,071
[indistinct chatter]
762
00:38:44,155 --> 00:38:48,617
[Jay] Now we're a big national brand,
how do we expand our footprint?
763
00:38:48,701 --> 00:38:52,330
So we decided
we're gonna take one more shot on shoes.
764
00:38:53,664 --> 00:38:57,001
[Jay] The first Marbury shoe was ugly,
heavy, overpriced.
765
00:38:57,084 --> 00:38:59,337
And that problem lied with me,
766
00:38:59,420 --> 00:39:01,672
as the person
who was overseeing that product.
767
00:39:01,756 --> 00:39:03,215
I was always giving Jay notes, like,
768
00:39:03,299 --> 00:39:05,426
"Hey, Jay, you should do this.
Jay, you should do that."
769
00:39:05,509 --> 00:39:08,596
And Jay's like, "Tom, I am sick of you
telling me the stuff you could do."
770
00:39:08,679 --> 00:39:10,139
"Do you wanna give it a shot?"
771
00:39:10,222 --> 00:39:13,142
I was maybe 25, and I was like,
"Yeah." Like, I didn't have a doubt.
772
00:39:16,437 --> 00:39:19,482
I had a really clear idea
of what a basketball shoe should be.
773
00:39:19,565 --> 00:39:21,484
Shoes should be light.
They should be fast.
774
00:39:21,567 --> 00:39:23,444
They should be airy, like running shoes.
775
00:39:23,527 --> 00:39:25,613
And we should use meshes and composites.
776
00:39:27,239 --> 00:39:30,242
My first idea was slip-on shoes,
called the Post-Game.
777
00:39:32,244 --> 00:39:34,538
[man] I mean,
it's a whole other level now.
778
00:39:34,622 --> 00:39:36,749
They're bringing it,
and then we're loving it.
779
00:39:36,832 --> 00:39:38,876
I mean, keep doing what you're doing.
780
00:39:40,002 --> 00:39:43,089
When I was a kid, people would wear
two different shoes just for fashion.
781
00:39:43,881 --> 00:39:46,175
That was the inspiration for the Tai Chi.
782
00:39:48,135 --> 00:39:51,764
Visual-wise, you see the different colors.
Like you're wearing different shoes.
783
00:39:51,847 --> 00:39:53,849
[indistinct chatter]
784
00:39:54,934 --> 00:39:57,103
-Hey! What's up?
-What's up?
785
00:39:57,186 --> 00:40:01,399
I remember the feeling of shock
when those Tai Chis flew off the shelves.
786
00:40:01,982 --> 00:40:03,692
[man] This is a really dope look.
787
00:40:03,776 --> 00:40:05,194
Whoo! Fire on these.
788
00:40:05,277 --> 00:40:07,488
One of the best basketball shoes, period.
789
00:40:08,322 --> 00:40:10,908
[Seth] It became
AND1's all-time best-selling shoe.
790
00:40:11,450 --> 00:40:14,495
That product went from 0 to 65 million
in 18 months.
791
00:40:15,538 --> 00:40:18,040
[The Main Event] It started
with the trash-talking shirts.
792
00:40:18,124 --> 00:40:19,417
Now it's on a whole other level.
793
00:40:19,500 --> 00:40:21,043
Every shoe company, we're coming.
794
00:40:21,127 --> 00:40:23,587
You see the neighborhood hustlers
and drug dealers.
795
00:40:23,671 --> 00:40:25,589
They're wearing the AND1.
796
00:40:27,174 --> 00:40:31,804
[Tom] We had styles that would either
outsell Nike or be number two to them.
797
00:40:34,140 --> 00:40:35,433
[indistinct chatter]
798
00:40:35,516 --> 00:40:37,435
[Tom] You know,
if you're going up against Nike,
799
00:40:37,518 --> 00:40:40,563
they have 50 times
more people in every department.
800
00:40:40,646 --> 00:40:43,274
And when they go and make
a marquee shoe for Michael Jordan,
801
00:40:43,357 --> 00:40:44,692
they may take several years.
802
00:40:45,192 --> 00:40:48,446
And we have,
like, five dudes on design. [chuckling]
803
00:40:52,324 --> 00:40:54,827
Sometimes Tom would be
in his office for, like, three days.
804
00:40:56,328 --> 00:40:59,498
[Tom] I logged long hours,
but I really loved it.
805
00:40:59,582 --> 00:41:01,500
That energy was infectious
to the rest of us.
806
00:41:01,584 --> 00:41:03,043
[anchor] Jordan's have sprung
807
00:41:03,127 --> 00:41:07,006
from the creative partnership
of shoe designer Tinker Hatfield.
808
00:41:08,382 --> 00:41:11,385
[Jay] In a time where designers
become their own celebrities,
809
00:41:11,469 --> 00:41:14,889
Tom was super low-key,
never wanted to have his name out there.
810
00:41:14,972 --> 00:41:17,808
But he was one
of the most incredibly creative designers.
811
00:41:18,476 --> 00:41:19,768
I'm running my little kingdom.
812
00:41:19,852 --> 00:41:21,937
Just gonna generate high-quality shoes,
813
00:41:22,021 --> 00:41:25,107
and if I keep doing my job,
we're gonna beat Nike.
814
00:41:39,872 --> 00:41:42,041
[Duke] Playing at Madison Square Garden,
the mecca.
815
00:41:42,625 --> 00:41:44,210
You know that I was hyped.
816
00:41:44,793 --> 00:41:46,253
[hip-hop music playing]
817
00:41:46,337 --> 00:41:48,881
[indistinct chatter]
818
00:41:48,964 --> 00:41:51,091
[The Main Event]
The anticipation was crazy.
819
00:41:51,175 --> 00:41:53,177
[crowd cheering in distance]
820
00:41:54,887 --> 00:41:56,472
[The Main Event] I'm looking around like,
821
00:41:56,555 --> 00:41:59,308
"Damn, this is what
it would have been like in the NBA?"
822
00:41:59,934 --> 00:42:02,811
We're in their same locker room.
It's the same atmosphere.
823
00:42:02,895 --> 00:42:04,897
[crowd cheering faintly]
824
00:42:08,150 --> 00:42:09,151
[exhaling]
825
00:42:09,235 --> 00:42:11,237
[indistinct chatter]
826
00:42:13,656 --> 00:42:15,658
[dramatic music playing]
827
00:42:15,741 --> 00:42:17,743
[crowd cheers fading]
828
00:42:26,585 --> 00:42:28,587
[crowd cheering, applauding]
829
00:42:32,967 --> 00:42:35,844
[announcer] Welcome to New York City!
830
00:42:38,681 --> 00:42:41,267
Took me 25 years to get here.
I'm ready to cry.
831
00:42:41,350 --> 00:42:43,894
I'm feeling this. I'm really feeling this.
832
00:42:43,978 --> 00:42:47,106
[The Main Event] Out of all the games
we wanted to win,
833
00:42:47,189 --> 00:42:49,567
we wanted to win at Madison Square Garden
834
00:42:49,650 --> 00:42:53,404
because at the end of the day,
you definitely want to win where you from.
835
00:42:53,487 --> 00:42:54,321
[crowd cheering]
836
00:42:54,405 --> 00:42:57,283
[Hot Sauce] I'm actually
on the NBA floor, scared as hell.
837
00:42:57,366 --> 00:43:00,327
But you would never know it,
walking around shaking your head,
838
00:43:00,411 --> 00:43:02,454
like, "Yeah, Sauce, you about to kill,"
839
00:43:02,538 --> 00:43:05,833
and deep down inside,
I'm scared as a motherfucker, boy.
840
00:43:05,916 --> 00:43:07,084
I'm scared as hell.
841
00:43:07,167 --> 00:43:09,169
[motivational music playing]
842
00:43:12,339 --> 00:43:14,758
[Gee Lock] You had dreams
of going to the NBA,
843
00:43:14,842 --> 00:43:16,719
you already felt like you made it
844
00:43:16,802 --> 00:43:20,139
because here's your name
on the big scoreboard.
845
00:43:20,222 --> 00:43:22,516
Here's your name in bright lights.
846
00:43:22,600 --> 00:43:24,476
[crowd cheering]
847
00:43:24,560 --> 00:43:26,645
I'm playing in front
of thousands of people.
848
00:43:27,229 --> 00:43:30,566
Boy, when we played on to that
old-school Madison Square Garden court?
849
00:43:31,859 --> 00:43:34,695
That bring a tear to your eye.
That emotional.
850
00:43:34,778 --> 00:43:38,574
That was our bragging rights
to our family, to our friends on,
851
00:43:38,657 --> 00:43:41,994
"No. We didn't make the NBA,
but we made it."
852
00:43:42,077 --> 00:43:45,080
[announcer] Are you ready?
853
00:43:45,164 --> 00:43:46,957
[crowd cheering]
854
00:43:47,041 --> 00:43:48,250
[whistle blowing]
855
00:43:49,001 --> 00:43:50,502
[inaudible]
856
00:43:51,170 --> 00:43:53,380
[Duke] Professor! Alley-oop!
857
00:43:53,464 --> 00:43:56,967
-Oh yeah! Yeah!
-[crowd shouting, cheering]
858
00:43:57,051 --> 00:43:58,802
It was ridiculous.
859
00:43:58,886 --> 00:44:00,387
I couldn't believe it.
860
00:44:01,013 --> 00:44:03,766
It took so much time
and energy to get here.
861
00:44:04,475 --> 00:44:08,479
[Duke] Oh baby!
It's Sizzle and The Pharmacist.
862
00:44:08,562 --> 00:44:10,397
[triumphant music playing]
863
00:44:11,398 --> 00:44:12,900
[crowd cheering, shouting]
864
00:44:14,026 --> 00:44:16,862
The New York game was a competitive game.
865
00:44:16,945 --> 00:44:19,281
It was unlike
all of most of our other games.
866
00:44:19,865 --> 00:44:23,744
[Duke] Jump shot, 15-footer, nothing
but the bottom of the net on.
867
00:44:25,287 --> 00:44:29,041
Helicopter. Looking at it.
Bounce pass. Watch this!
868
00:44:29,124 --> 00:44:31,251
Oh man!
869
00:44:31,335 --> 00:44:34,797
In Madison Square Garden,
if there's enough excitement,
870
00:44:34,880 --> 00:44:36,090
the building shakes.
871
00:44:36,173 --> 00:44:39,051
Half the block shakes.
872
00:44:42,680 --> 00:44:46,475
[Duke] Looking to change. Professor. AO!
873
00:44:47,059 --> 00:44:50,729
No matter who's on the floor,
we gotta keep this intensity.
874
00:44:52,398 --> 00:44:53,565
[Duke] That jump shot is good!
875
00:44:55,275 --> 00:44:57,486
Oh gravy!
876
00:44:59,530 --> 00:45:02,032
This is The Main Event! Man.
877
00:45:02,116 --> 00:45:06,912
You done hit a jump shot
in front of 19,000 people at the mecca.
878
00:45:06,995 --> 00:45:08,372
You can't get no better than that.
879
00:45:09,623 --> 00:45:12,000
[The Main Event] I met AND1
when I was 26 years old.
880
00:45:12,084 --> 00:45:14,753
That bulk of my NBA days was over,
881
00:45:15,295 --> 00:45:17,589
but my story, in a nutshell,
is that I never gave up.
882
00:45:17,673 --> 00:45:18,757
[Duke] New York City!
883
00:45:19,466 --> 00:45:22,177
If you like what you see,
then make some noise!
884
00:45:22,261 --> 00:45:24,263
[crowd cheering loudly]
885
00:45:25,055 --> 00:45:27,224
[inaudible]
886
00:45:27,307 --> 00:45:29,893
[Duke] Let's give it up
for both these ball clubs!
887
00:45:31,979 --> 00:45:33,439
[indistinct chatter]
888
00:45:33,522 --> 00:45:34,815
You got it. You can get it.
889
00:45:36,108 --> 00:45:38,861
-[man] Tell me about playing it, though.
-Hey, man…
890
00:45:39,862 --> 00:45:41,238
That shit was fun, man.
891
00:45:41,739 --> 00:45:43,115
Let's get in, man.
892
00:45:46,285 --> 00:45:47,745
-One, two, three, AND1.
-[all] AND1!
893
00:45:51,498 --> 00:45:53,292
[dramatic music playing]
894
00:45:53,375 --> 00:45:56,795
[commentator] So we're ready for the first
slam dunk competition in three years.
895
00:45:56,879 --> 00:45:57,755
The last time…
896
00:45:57,838 --> 00:46:01,049
Never forget watching
the dunk contest with Vince Carter,
897
00:46:01,133 --> 00:46:02,593
who later signed with Nike.
898
00:46:02,676 --> 00:46:06,096
[commentator 1] …and here is the man
that this crowd wants to see.
899
00:46:06,180 --> 00:46:08,307
Vince Carter with his first dunk!
900
00:46:08,390 --> 00:46:10,434
[crowd cheering loudly]
901
00:46:10,517 --> 00:46:11,852
[commentator 2] Let's go home!
902
00:46:11,935 --> 00:46:14,563
And Vince has maybe
the best performance ever
903
00:46:14,646 --> 00:46:17,900
in a dunk contest in AND1 Tai Chis.
904
00:46:19,943 --> 00:46:21,612
Watching it blew our minds.
905
00:46:21,695 --> 00:46:24,198
We pretty much lose our cool, right?
It's like, "This is awesome."
906
00:46:24,281 --> 00:46:27,242
And he did things
that nobody thought were even possible.
907
00:46:27,826 --> 00:46:29,369
While wearing our product.
908
00:46:29,912 --> 00:46:32,498
We were like, "Thank you so much
for wearing our shoes for free."
909
00:46:34,124 --> 00:46:36,293
[Tom] That was the peak of AND1, you know?
910
00:46:36,919 --> 00:46:40,047
And I think it was literally like
two or three months later.
911
00:46:40,130 --> 00:46:41,632
I turned on the TV.
912
00:46:42,257 --> 00:46:45,427
I heard a ball bouncing. Boom.
Ba-boom. Ba-boom, boom, boom.
913
00:46:46,136 --> 00:46:48,263
-[man grunting]
-[Seth] And I see the logo.
914
00:46:49,556 --> 00:46:51,767
The first word
that entered my brain was "fuck."
915
00:46:51,850 --> 00:46:53,018
It's Nike.
916
00:46:54,269 --> 00:46:59,274
Freestyle is all about hip-hop,
streetball, and self-expression.
917
00:46:59,358 --> 00:47:02,110
[hip-hop beat playing]
918
00:47:02,194 --> 00:47:05,030
They've co-opted
our streetball positioning
919
00:47:05,113 --> 00:47:09,326
with this incredibly
beautifully shot TV campaign.
920
00:47:10,828 --> 00:47:12,496
I mean, that was a good spot.
921
00:47:13,163 --> 00:47:15,958
It's got an attitude. Hip-hop beat to it.
922
00:47:16,041 --> 00:47:17,793
But it's Nike,
and they're better than that.
923
00:47:17,876 --> 00:47:19,002
They're copying us.
924
00:47:21,004 --> 00:47:24,007
[Jay] That TV commercial
achieved more in 30 seconds
925
00:47:25,300 --> 00:47:28,220
than we did
over five years of the Mixtape.
926
00:47:28,303 --> 00:47:31,348
Gotta be the shoes. Nike surging.
927
00:47:31,431 --> 00:47:33,517
[reporter 1]
Investors came running back to Nike.
928
00:47:33,600 --> 00:47:35,686
It's living up to its motto. "Just Do It."
929
00:47:35,769 --> 00:47:38,480
[reporter 2] Just taking over
this whole streetball game.
930
00:47:38,564 --> 00:47:39,648
They took our movement,
931
00:47:39,731 --> 00:47:43,360
put a nice shiny satin bow on it
with some glitter, and called it theirs.
932
00:47:43,443 --> 00:47:46,280
They basically crushed us
in the snap of a finger.
933
00:47:46,780 --> 00:47:49,575
[narrator] In a fight for glory,
heart is mandatory.
934
00:47:49,658 --> 00:47:54,705
Nike Underground's King of the Court.
Sundays at 8:00 pm, 7:00 central on MTV2.
935
00:47:55,455 --> 00:47:58,750
I don't know if they spent 10 million,
20 million, 50 million behind it.
936
00:47:58,834 --> 00:48:01,253
I know when I saw
that TV commercial that I realized,
937
00:48:01,336 --> 00:48:03,672
"Shit. We don't have time
to wait. Let's go."
938
00:48:03,755 --> 00:48:05,841
"We gotta make some decisions.
We gotta move."
939
00:48:05,924 --> 00:48:07,801
[hip-hop beat swelling]
940
00:48:09,511 --> 00:48:10,971
[music stops]
941
00:48:11,054 --> 00:48:12,389
[man speaking indistinctly]
942
00:48:12,472 --> 00:48:14,474
[indistinct chatter]
943
00:48:16,560 --> 00:48:17,769
[man] Stop calling me.
944
00:48:19,271 --> 00:48:21,148
I'm sick of this damn phone, man.
945
00:48:21,732 --> 00:48:22,941
[man 1 speaking indistinctly]
946
00:48:23,025 --> 00:48:24,318
[man 2] That was worse.
947
00:48:27,070 --> 00:48:27,905
I'm on TV!
948
00:48:33,911 --> 00:48:38,332
[producer] How would you respond
to someone who felt that the company
949
00:48:38,415 --> 00:48:41,585
built its wealth
off the back of the players?
950
00:48:43,170 --> 00:48:45,422
How would I respond
951
00:48:46,298 --> 00:48:50,302
to somebody feeling like the players
was exploited by the company?
952
00:48:50,385 --> 00:48:54,806
I would say, "I know the company
was making a lot of money."
953
00:48:56,308 --> 00:49:00,145
After the games,
you see the merchandise booth.
954
00:49:00,228 --> 00:49:02,731
Mad units with they faces on it, right?
955
00:49:02,814 --> 00:49:04,274
[man] We sold out again.
956
00:49:04,942 --> 00:49:07,527
[Gee Lock] Players be like,
"Yo. I ain't get paid for that."
957
00:49:07,611 --> 00:49:10,322
It was the downfall of everything.
958
00:49:11,365 --> 00:49:13,116
[somber music playing]
959
00:49:16,119 --> 00:49:17,329
[woman] We're at the warehouse.
960
00:49:17,412 --> 00:49:21,541
We receive, ship, and pack,
uh, the AND1 product for everyone.
961
00:49:21,625 --> 00:49:25,337
[The Dribbling Machine] Up at 8:00
just to meet the people in the warehouse.
962
00:49:25,963 --> 00:49:27,130
Courtesy.
963
00:49:27,631 --> 00:49:30,300
How many courtesy things are we gonna do?
964
00:49:30,384 --> 00:49:33,053
This company was making
millions and millions of dollars.
965
00:49:33,136 --> 00:49:35,347
But we the ones
who make the money for y'all.
966
00:49:46,191 --> 00:49:50,278
It started becoming a thing
that we're gettin' pizza,
967
00:49:50,904 --> 00:49:53,532
but we go on a staff bus,
968
00:49:54,032 --> 00:49:55,409
they got everything.
969
00:49:55,492 --> 00:49:59,246
They got filet mignon,
calamari, seltzer water,
970
00:49:59,329 --> 00:50:00,497
all the good shit.
971
00:50:00,580 --> 00:50:01,999
What are you eating, Shane?
972
00:50:02,082 --> 00:50:03,500
Before the game, uh,
973
00:50:04,334 --> 00:50:06,169
Buca shrimp parmesan.
974
00:50:07,129 --> 00:50:09,631
[Chris] A lot of guys would say,
"You got to take care of us."
975
00:50:09,715 --> 00:50:11,133
"Why are we not eating?"
976
00:50:11,216 --> 00:50:13,343
"Wouldn't be no tour
if there were no players."
977
00:50:13,427 --> 00:50:15,595
Because you're not wrong.
Like, y'all should be eating,
978
00:50:15,679 --> 00:50:17,889
but you don't gotta be
so aggressive with it.
979
00:50:17,973 --> 00:50:20,058
[indistinct chatter]
980
00:50:20,142 --> 00:50:22,144
[tense music playing]
981
00:50:22,978 --> 00:50:25,147
[Headache] I'm throwing it…
I'm throwing it on their bus.
982
00:50:28,191 --> 00:50:29,026
Uh-oh.
983
00:50:30,652 --> 00:50:31,820
[Duke] It's over now.
984
00:50:32,571 --> 00:50:37,451
He throws a hot pizza
on the tour manager's face!
985
00:50:37,534 --> 00:50:39,995
[Headache] Tell her what I said.
Tell her she got one more time.
986
00:50:40,078 --> 00:50:42,080
I'll smack the shit out of her.
I'm dead serious.
987
00:50:42,164 --> 00:50:43,040
[camera beeping]
988
00:50:46,001 --> 00:50:48,962
[producer] How did you guys decide
which players would be making
989
00:50:49,046 --> 00:50:50,547
a certain amount of money over others?
990
00:50:50,630 --> 00:50:53,925
Not me. The only… The only conversation
I ever got involved with
991
00:50:54,009 --> 00:50:55,552
was with Sauce and his agent.
992
00:50:55,635 --> 00:50:57,846
It's my hometown. Still go down.
993
00:50:57,929 --> 00:51:00,390
[Seth] He says, "Hey, Seth.
You're a really nice guy."
994
00:51:01,475 --> 00:51:04,102
I think to myself,
"Yes, I am, motherfucker."
995
00:51:04,936 --> 00:51:08,815
He says, "Hey. Sauce wants this,
or he's gonna go to Reebok."
996
00:51:08,899 --> 00:51:10,484
I was like, "Let him go to Reebok, bro."
997
00:51:10,567 --> 00:51:13,653
Reebok's gonna kill that dude's career.
Nobody wants to be with Reebok.
998
00:51:13,737 --> 00:51:16,907
It was interesting 'cause
there really wasn't a pay structure.
999
00:51:16,990 --> 00:51:19,534
Main Event was like 90 to 100.
1000
00:51:19,618 --> 00:51:21,912
And AO was around that, 80 to 90.
1001
00:51:21,995 --> 00:51:25,123
Half Man was between like 60 and 75.
1002
00:51:25,207 --> 00:51:28,251
We had lower-tier guys
that were getting like 15.
1003
00:51:28,335 --> 00:51:30,212
But that's for three months of work.
1004
00:51:30,295 --> 00:51:33,173
Because by the time September
rolled around, there is no more tours.
1005
00:51:34,549 --> 00:51:38,512
But we would judge guys on
who got the most "oohs" and "ahs,"
1006
00:51:38,595 --> 00:51:40,514
and obviously, Hot Sauce was the man.
1007
00:51:41,431 --> 00:51:45,769
It was plenty of moments
of dudes feeling frustrated,
1008
00:51:45,852 --> 00:51:48,939
of not making enough money
as somebody else was making.
1009
00:51:49,022 --> 00:51:53,110
But on the AND1 tours, best to not
tell nobody how much you getting,
1010
00:51:53,193 --> 00:51:56,404
but they gonna say it
because they like stunting on each other.
1011
00:51:57,030 --> 00:51:57,906
Let's go, baby.
1012
00:51:57,989 --> 00:51:58,990
[indistinct chatter]
1013
00:51:59,074 --> 00:52:01,201
Dollars, dollars, dollars. Yeah.
1014
00:52:01,701 --> 00:52:03,036
[basketball bouncing]
1015
00:52:03,995 --> 00:52:06,081
I had to get
something new for 2005, you know.
1016
00:52:06,164 --> 00:52:08,208
A little bling. A little something.
1017
00:52:08,291 --> 00:52:10,460
This is Sizzle's crib.
You know what I'm saying?
1018
00:52:10,544 --> 00:52:12,879
This… this is my second crib.
I got two cribs, whatever.
1019
00:52:12,963 --> 00:52:15,173
I remember Hot Sauce
had a car that could talk.
1020
00:52:15,257 --> 00:52:17,509
[car] Greetings, Hot Sauce.
1021
00:52:17,592 --> 00:52:19,928
[laughing] People hated that shit.
1022
00:52:20,011 --> 00:52:22,222
I tried to never get into any money talks.
1023
00:52:23,849 --> 00:52:27,644
I knew that I was sort of the new guy,
and I had a lot of marketability,
1024
00:52:28,395 --> 00:52:31,064
and I felt like my salary was great.
1025
00:52:31,648 --> 00:52:33,567
[director] And action.
1026
00:52:33,650 --> 00:52:36,903
There was definitely
a little jealousy rolling around
1027
00:52:36,987 --> 00:52:40,198
from players
being promoted more than others.
1028
00:52:41,491 --> 00:52:42,742
[AO] You see cats.
1029
00:52:43,368 --> 00:52:47,914
They had one or two big games.
They are "streetball legends."
1030
00:52:47,998 --> 00:52:51,126
We was grinding like… nine, ten years
1031
00:52:51,209 --> 00:52:53,128
before we even knew what AND1 was.
1032
00:52:53,211 --> 00:52:56,423
[Headache] Oh man, don't get me wrong.
Professor's a heck of a basketball player,
1033
00:52:56,506 --> 00:52:59,843
but, um, I question sometimes his motive.
1034
00:53:00,760 --> 00:53:01,803
[camera shutter clicking]
1035
00:53:01,887 --> 00:53:03,972
[The Professor] It doesn't really
bother me. I mean,
1036
00:53:04,055 --> 00:53:07,267
as long as we're out on tour having fun,
I really don't care what they think.
1037
00:53:07,350 --> 00:53:08,268
Honestly.
1038
00:53:08,351 --> 00:53:12,105
The rock star started
getting into everybody's head.
1039
00:53:12,189 --> 00:53:15,358
And everybody started
thinking about the money.
1040
00:53:15,442 --> 00:53:18,236
You… You stop acting like that, man.
Damn, man, fuck!
1041
00:53:18,320 --> 00:53:19,321
[man] How you figure that?
1042
00:53:20,071 --> 00:53:21,364
Where you getting the check from?
1043
00:53:21,448 --> 00:53:24,034
If I wasn't here,
I'd be out playing and making money.
1044
00:53:24,117 --> 00:53:26,411
This tour? It's breaking me.
I'm not making money.
1045
00:53:26,494 --> 00:53:27,662
My contract ain't shit, man.
1046
00:53:27,746 --> 00:53:30,332
I'm telling y'all niggas.
It ain't shit, yo! It ain't shit!
1047
00:53:30,415 --> 00:53:32,792
I'm eating off this.
I'm making plenty of money.
1048
00:53:32,876 --> 00:53:35,503
I don't know about you, man.
My living expenses ain't like yours.
1049
00:53:35,587 --> 00:53:37,422
You live in luxury, nigga.
You live in luxury.
1050
00:53:37,505 --> 00:53:39,049
I'm still living in the projects, nigga!
1051
00:53:39,132 --> 00:53:41,509
We got too many all-stars.
1052
00:53:41,593 --> 00:53:43,136
When you create a monster,
1053
00:53:43,220 --> 00:53:45,513
you gotta know how to tame a monster.
1054
00:53:45,597 --> 00:53:48,225
The animosity against each other
boiled up to a point
1055
00:53:48,308 --> 00:53:50,560
where it was becoming bigger
and bigger and bigger.
1056
00:53:50,644 --> 00:53:52,729
-Why you don't ask me?
-'Cause I'm not-- [bleep]
1057
00:53:52,812 --> 00:53:54,522
Why not? I ask the coach a question!
1058
00:53:54,606 --> 00:53:56,566
-[man] That's why.
-[Hot Sauce] I don't disrespect you.
1059
00:53:56,650 --> 00:53:59,986
-[Ziggy] I'm not talking to you!
-Eat a dick! Eat a dick, nigga!
1060
00:54:00,070 --> 00:54:01,571
I ain't trying to hear that shit, man!
1061
00:54:01,655 --> 00:54:03,949
-Who's a bitch, Zig? Who?
-[Ziggy] You!
1062
00:54:04,032 --> 00:54:05,575
[both shouting, scuffling]
1063
00:54:07,160 --> 00:54:08,828
[man] Bro, don't get this shit.
1064
00:54:08,912 --> 00:54:10,247
We look like clowns.
1065
00:54:10,330 --> 00:54:12,666
[men shouting]
1066
00:54:13,917 --> 00:54:15,252
That shit's getting crazy.
1067
00:54:15,335 --> 00:54:16,628
[men clamoring]
1068
00:54:16,711 --> 00:54:20,298
[man 2] Yo, why y'all grabbing me?
Why you grabbing me, though, man?
1069
00:54:21,341 --> 00:54:22,259
[music fades]
1070
00:54:23,051 --> 00:54:25,053
-[car horn blaring]
-[indistinct chatter]
1071
00:54:27,973 --> 00:54:31,226
[Tom] When I took over footwear,
we had a phenomenal business success.
1072
00:54:31,309 --> 00:54:33,103
We were doing 90% of the sales.
1073
00:54:33,186 --> 00:54:34,437
At that point, I felt like
1074
00:54:34,521 --> 00:54:36,606
the whole company was
on my shoulders to a degree.
1075
00:54:37,857 --> 00:54:40,527
[Jay] So Tom decided
to move over to Taiwan
1076
00:54:41,528 --> 00:54:46,199
because he could influence
the quality of the product much better
1077
00:54:46,283 --> 00:54:48,159
sitting there at the factory.
1078
00:54:48,243 --> 00:54:49,619
[phone ringing]
1079
00:54:49,703 --> 00:54:51,997
I was worried
because Tom's an incredibly hard worker.
1080
00:54:52,080 --> 00:54:54,291
[tense music playing]
1081
00:54:54,374 --> 00:54:59,170
I probably worked
364 days a year on average.
1082
00:54:59,254 --> 00:55:01,798
I just lived in,
like, airports and hotels,
1083
00:55:01,881 --> 00:55:04,926
switching 12 time zones every six weeks.
1084
00:55:07,012 --> 00:55:09,014
Without me realizing it,
it became too much.
1085
00:55:09,097 --> 00:55:12,225
[man] So if you look
at the drawing that's right here…
1086
00:55:12,309 --> 00:55:14,978
Ended up getting diagnosed
with a digestive disorder.
1087
00:55:16,604 --> 00:55:18,398
I lost like 20 or 30 pounds.
1088
00:55:19,232 --> 00:55:20,942
[phone ringing]
1089
00:55:21,026 --> 00:55:24,529
I remember Seth and Jay called me
at 2:00, 3:00 in the morning Asian time.
1090
00:55:24,612 --> 00:55:27,741
"How's it going? What's next?"
And I just lost it.
1091
00:55:28,491 --> 00:55:30,910
"That's it.
I am sick of you chirping at me."
1092
00:55:30,994 --> 00:55:33,496
"I'm doing what I'm doing.
You know, you guys can't do this."
1093
00:55:33,580 --> 00:55:34,664
And I hung up.
1094
00:55:35,373 --> 00:55:37,334
I know Tom did feel
some pressures from outside,
1095
00:55:37,417 --> 00:55:40,503
and particularly from me as the person
to whom he directly reported.
1096
00:55:42,213 --> 00:55:44,841
I kind of ended up pulling back
into my own little shell.
1097
00:55:45,592 --> 00:55:47,302
I lost friendships during that time.
1098
00:55:48,094 --> 00:55:51,264
I just ended up a mess,
physically and emotionally.
1099
00:55:52,640 --> 00:55:54,642
For the first time in my life,
it wasn't fun.
1100
00:55:54,726 --> 00:55:57,103
It wasn't always easy,
but it had always been fun.
1101
00:55:58,980 --> 00:56:00,857
[Seth] So Tom comes into my office.
1102
00:56:00,940 --> 00:56:03,651
He says, "Seth, I'm resigning."
1103
00:56:04,611 --> 00:56:07,864
I'm like, "Wait. What?"
Like, that's impossible.
1104
00:56:09,949 --> 00:56:12,911
[Jay] After Tom left us, we cratered.
1105
00:56:12,994 --> 00:56:16,581
We went from over 200 million in sales
to, you know, 130.
1106
00:56:16,664 --> 00:56:18,416
I had to lay off 20% of the staff.
1107
00:56:21,669 --> 00:56:24,255
We knew we only had
a small window to sell the company
1108
00:56:25,006 --> 00:56:27,634
in order to maximize the financial value.
1109
00:56:30,303 --> 00:56:32,555
-[basketball bouncing]
-[indistinct chatter]
1110
00:56:38,228 --> 00:56:40,146
[Duke] Paoli, Pennsylvania.
1111
00:56:40,230 --> 00:56:43,400
The 2005 minicamp. Mixtape Tour!
1112
00:56:44,025 --> 00:56:47,195
AO!
1113
00:56:47,278 --> 00:56:49,364
[The Professor] I just got word
from the people at AND1
1114
00:56:49,447 --> 00:56:51,449
that we're to be
on the cover of Sports Illustrated.
1115
00:56:52,033 --> 00:56:56,204
Growing up, to be on Sports Illustrated,
it's like the king of sports magazines.
1116
00:56:58,915 --> 00:57:00,917
[hip-hop music playing]
1117
00:57:01,000 --> 00:57:03,211
It's going down. It's official.
1118
00:57:04,712 --> 00:57:05,839
[indistinct chatter]
1119
00:57:07,340 --> 00:57:09,259
Right. We gotta frame this right here.
1120
00:57:10,009 --> 00:57:12,011
[dramatic music playing]
1121
00:57:14,139 --> 00:57:17,100
[The Professor] Before the beginning
of the 2005 tour,
1122
00:57:17,183 --> 00:57:19,269
we didn't get a call right away
to renew our contracts.
1123
00:57:19,352 --> 00:57:20,395
So it was confusing.
1124
00:57:20,478 --> 00:57:24,065
We was just frustrated
with the way everything was going on.
1125
00:57:24,149 --> 00:57:27,360
So many stories has been going around.
1126
00:57:28,319 --> 00:57:31,322
[The Professor] All of a sudden,
the staff rounded us up in a room.
1127
00:57:31,406 --> 00:57:34,159
So I'm like, "Heck is going on here?"
He's like, "Yo, just chill."
1128
00:57:34,742 --> 00:57:38,079
[The Professor] And they told us, "Hey.
There's going to be a major buy-out,
1129
00:57:38,163 --> 00:57:40,206
and things aren't gonna be the same."
1130
00:57:45,044 --> 00:57:46,171
It was unexpected.
1131
00:57:46,671 --> 00:57:48,673
[somber music playing]
1132
00:57:49,549 --> 00:57:51,509
It was gone. That was it.
1133
00:57:51,593 --> 00:57:52,677
No notice.
1134
00:57:56,222 --> 00:57:57,223
No notice.
1135
00:57:58,892 --> 00:58:00,852
The players are so prideful
1136
00:58:01,352 --> 00:58:06,316
that I don't think they will ever tell you
that they felt down.
1137
00:58:06,816 --> 00:58:10,195
At the end of the day, we mint.
But I think about the audacity for them
1138
00:58:10,278 --> 00:58:13,072
not sitting with none of the legends
when that shit ended.
1139
00:58:17,494 --> 00:58:19,120
It should be a success story.
1140
00:58:19,204 --> 00:58:22,415
AND1 was huge.
We created something from nothing.
1141
00:58:25,376 --> 00:58:28,338
We sold the business,
and we all made a lot of money,
1142
00:58:28,421 --> 00:58:31,591
but the sale, in the end,
was so hard for me physically,
1143
00:58:31,674 --> 00:58:33,593
and then it was also just,
like, really sad.
1144
00:58:36,596 --> 00:58:40,517
There was infighting
and some fracturing of relationships,
1145
00:58:40,600 --> 00:58:43,645
and emotionally
it's still, like, bittersweet.
1146
00:58:43,728 --> 00:58:44,687
[chuckling]
1147
00:58:44,771 --> 00:58:45,605
Definitely.
1148
00:58:45,688 --> 00:58:47,690
[somber music playing]
1149
00:58:52,445 --> 00:58:57,408
[announcer] You may recognize his face
from ESPN Streetball!
1150
00:58:57,492 --> 00:59:02,830
-Shane "The Dribble Machine" Woney!
-[crowd cheering, applauding]
1151
00:59:03,790 --> 00:59:09,254
Court Jesters is a semi-pro league version
of the… of the Harlem Globetrotters.
1152
00:59:09,921 --> 00:59:11,381
This… This ain't like the Garden.
1153
00:59:12,298 --> 00:59:13,841
Nothing like the Garden, baby.
1154
00:59:14,676 --> 00:59:18,012
I may see a guy that recognizes me,
and they ask me a question like,
1155
00:59:18,096 --> 00:59:21,015
"What you doing working here, man?
You was on TV."
1156
00:59:21,099 --> 00:59:23,059
That right there is a heartbreaker.
1157
00:59:23,560 --> 00:59:26,479
Every day I wake up saying,
"Man. I hope something happens
1158
00:59:26,563 --> 00:59:30,233
where they say, 'You know what?
Shane, we need you just for today.'"
1159
00:59:31,442 --> 00:59:32,860
This is what I think.
1160
00:59:33,444 --> 00:59:36,239
We didn't get paid what we was worth.
1161
00:59:36,322 --> 00:59:39,158
How about that? How about that? Our worth.
1162
00:59:39,242 --> 00:59:41,202
They came to the hood and took everything.
1163
00:59:41,286 --> 00:59:44,539
The hood gives them their opinions
or whatever, "Y'all should do this."
1164
00:59:44,622 --> 00:59:46,541
They run right upstairs and do it,
1165
00:59:46,624 --> 00:59:49,085
and then they sell it
and don't give nothing back.
1166
00:59:49,168 --> 00:59:51,879
Like I always said.
It's called "Poverty Pimping."
1167
00:59:51,963 --> 00:59:53,965
[tense music playing]
1168
00:59:55,925 --> 00:59:57,844
People say, "Well, corporate America
1169
00:59:57,927 --> 00:59:59,887
is trying to take advantage of you
and make money."
1170
00:59:59,971 --> 01:00:01,514
That's what the outside world perceives,
1171
01:00:01,598 --> 01:00:03,808
and being on the inside,
that wasn't the case.
1172
01:00:05,310 --> 01:00:07,395
We were trying
to catch lightning in a bottle
1173
01:00:07,478 --> 01:00:08,605
and do something cool.
1174
01:00:09,439 --> 01:00:11,566
If we're guilty of anything, it was that.
1175
01:00:12,275 --> 01:00:15,570
The contracts that we signed
with them weren't insignificant.
1176
01:00:15,653 --> 01:00:18,698
We paid some of the Mixtape players
more than we paid other NBA players.
1177
01:00:18,781 --> 01:00:20,700
They signed us to a contract,
1178
01:00:20,783 --> 01:00:22,910
now it's up to us to agree to that number.
1179
01:00:22,994 --> 01:00:24,746
We don't have to agree to that number.
1180
01:00:24,829 --> 01:00:27,624
The money they offered me?
Heck yeah, I'm gonna take it.
1181
01:00:28,207 --> 01:00:30,376
I don't care
what y'all got to say about it.
1182
01:00:30,460 --> 01:00:32,795
"Oh, you're not loyal. Shit is…"
Loyal to what?
1183
01:00:32,879 --> 01:00:35,757
That loyalty ain't gonna give me no check.
I know that.
1184
01:00:35,840 --> 01:00:38,801
Did they love us for what we did? Yeah.
1185
01:00:38,885 --> 01:00:40,428
But did they respect us?
1186
01:00:41,220 --> 01:00:42,096
Answer me that.
1187
01:00:44,265 --> 01:00:46,017
[Jay] One of my biggest regrets.
1188
01:00:46,100 --> 01:00:50,063
Had we thought of the Mixtape players
like employees
1189
01:00:50,146 --> 01:00:52,065
as opposed to endorsed athletes,
1190
01:00:52,607 --> 01:00:55,109
then we could have given them
some stock options.
1191
01:00:56,152 --> 01:00:59,238
And that would have resulted
in some incremental wealth
1192
01:00:59,322 --> 01:01:00,698
going to all those players.
1193
01:01:00,782 --> 01:01:02,450
[crowd cheering]
1194
01:01:03,242 --> 01:01:05,745
[The Dribbling Machine]
Our lives didn't matter to them.
1195
01:01:05,828 --> 01:01:08,414
-I think it's a-- I think it's a…
-Our lives didn't matter, man.
1196
01:01:08,498 --> 01:01:10,541
-Main. Our lives… My man…
-Maybe.
1197
01:01:10,625 --> 01:01:12,377
I… Listen, listen, listen.
1198
01:01:12,460 --> 01:01:14,629
My last final year with AND1,
1199
01:01:15,838 --> 01:01:22,136
I asked that man for $16,000
to put my son in school for a contract,
1200
01:01:22,220 --> 01:01:25,807
and then they told me,
"I cannot help you."
1201
01:01:25,890 --> 01:01:27,934
After all that shit we did.
1202
01:01:30,061 --> 01:01:32,146
I… I don't remember it.
1203
01:01:34,107 --> 01:01:36,359
I'm sad that I don't remember it.
1204
01:01:36,442 --> 01:01:39,278
It is possible Shane spoke directly to me,
1205
01:01:40,822 --> 01:01:43,241
um, and if… and if that's the case
1206
01:01:43,324 --> 01:01:46,953
and we were not able to take care of him
and his kid, I feel terrible.
1207
01:01:47,036 --> 01:01:49,038
[music fades]
1208
01:01:51,874 --> 01:01:53,876
[contemplative music playing]
1209
01:01:57,046 --> 01:02:00,007
[The Dribbling Machine]
Honestly, we can say they robbed us,
1210
01:02:00,591 --> 01:02:03,803
but the money
will never, ever supersede the experience.
1211
01:02:04,846 --> 01:02:09,142
Having a passport
and traveling from country to country,
1212
01:02:10,893 --> 01:02:12,228
it's educational.
1213
01:02:13,730 --> 01:02:14,564
[indistinct chatter]
1214
01:02:14,647 --> 01:02:16,691
[Skip 2 My Lou] I've always felt
so indebted to AND1
1215
01:02:16,774 --> 01:02:18,359
for what it's provided me.
1216
01:02:18,943 --> 01:02:20,486
There's things I probably wouldn't do
1217
01:02:20,570 --> 01:02:23,990
because my mom and dad didn't have
the resources for me to travel.
1218
01:02:31,330 --> 01:02:32,623
That's big-time, man.
1219
01:02:33,207 --> 01:02:34,584
[man] This church is crazy.
1220
01:02:34,667 --> 01:02:38,921
[Gee Lock] AND1 created opportunities
that you was never getting.
1221
01:02:40,256 --> 01:02:42,091
I would have never
1222
01:02:43,092 --> 01:02:44,552
thought of
1223
01:02:45,470 --> 01:02:47,388
leaving the city, of leaving Brooklyn.
1224
01:02:48,514 --> 01:02:49,348
[AO] Bro.
1225
01:02:50,183 --> 01:02:52,185
I didn't know it was gonna be like this.
1226
01:02:52,685 --> 01:02:54,061
I did not know Tokyo
1227
01:02:54,145 --> 01:02:56,522
and all these other cities
were gonna be like this.
1228
01:02:57,774 --> 01:03:00,651
[The Main Event]
AND1 basketball allowed a guy,
1229
01:03:00,735 --> 01:03:03,070
Waliyy Dixon, from Linden, New Jersey,
1230
01:03:03,154 --> 01:03:05,239
make some of our dreams come true.
1231
01:03:05,323 --> 01:03:07,325
[indistinct chatter]
1232
01:03:09,577 --> 01:03:11,037
The Pharmacist!
1233
01:03:11,120 --> 01:03:12,955
[dramatic music playing]
1234
01:03:13,998 --> 01:03:17,919
[Skip 2 My Lou] AND1 has allowed everyone
to think outside the box about this game.
1235
01:03:18,002 --> 01:03:21,172
Their stuff was for all people, you know,
1236
01:03:21,255 --> 01:03:24,801
not just people that make it
in the professional world.
1237
01:03:24,884 --> 01:03:27,261
[commentator] Butler's gonna trigger
the inbound. It's Alston.
1238
01:03:27,345 --> 01:03:30,056
This is for the win! It's good!
1239
01:03:30,139 --> 01:03:31,766
Are you kidding me?
1240
01:03:31,849 --> 01:03:33,017
[crowd cheering loudly]
1241
01:03:37,939 --> 01:03:39,607
AND1 changed the game.
1242
01:03:39,690 --> 01:03:43,236
The NBA is now
more entertaining and free-going.
1243
01:03:43,319 --> 01:03:46,447
-[man] Oh no, he didn't!
-[man 2] What a play by Paul!
1244
01:03:46,531 --> 01:03:48,741
You see some of the guys right now, today,
1245
01:03:48,825 --> 01:03:50,910
we're talking about superstars,
do some of the moves…
1246
01:03:53,913 --> 01:03:56,332
[commentator] Curry.
Oh, pretty fake! Pulls up.
1247
01:03:56,415 --> 01:03:58,084
They don't have to give props.
1248
01:03:58,167 --> 01:04:00,253
-[announcer speaking indistinctly]
-[crowd cheering]
1249
01:04:00,336 --> 01:04:02,380
[Hot Sauce] We know who it came from.
1250
01:04:02,964 --> 01:04:04,131
[whistles blowing]
1251
01:04:04,215 --> 01:04:05,550
[crowd cheering loudly]
1252
01:04:05,633 --> 01:04:07,885
[inaudible]
1253
01:04:11,264 --> 01:04:14,058
Footwork! Left foot. Right foot.
1254
01:04:14,141 --> 01:04:15,810
Bang, bang, bang, bang. Finish.
1255
01:04:16,561 --> 01:04:20,022
Main, the legacy, when you say that--
1256
01:04:20,773 --> 01:04:22,733
Was it… Was it big, and did we make it?
1257
01:04:22,817 --> 01:04:24,318
Main, of course we made it
1258
01:04:24,402 --> 01:04:27,572
because when you walking down
the street with your son
1259
01:04:27,655 --> 01:04:29,490
and a stranger tell your son,
1260
01:04:29,574 --> 01:04:31,242
"Do you know who your father is?"
1261
01:04:32,368 --> 01:04:34,829
That… That doesn't happen
to ordinary people.
1262
01:04:36,747 --> 01:04:38,040
At the end of the day,
1263
01:04:39,041 --> 01:04:40,793
we will always be,
1264
01:04:41,544 --> 01:04:43,546
"Yo, that's them dudes from AND1."
1265
01:04:45,423 --> 01:04:47,800
-[man] One, two, three, AND1!
-[all] AND1
1266
01:04:47,884 --> 01:04:49,343
[voices echoing]
1267
01:04:57,059 --> 01:04:59,645
Allegations against one basketball ref
1268
01:04:59,729 --> 01:05:03,149
of betting the outcome of games
is rocking the NBA.
1269
01:05:04,191 --> 01:05:06,819
[man] Man, did I fuck my life up.
1270
01:05:06,903 --> 01:05:08,362
[ominous music playing]
1271
01:05:08,446 --> 01:05:10,615
[reporter 1] Just like
the feel-good hit of the summer,
1272
01:05:11,324 --> 01:05:13,784
the Manti Te'o story isn't real.
1273
01:05:13,868 --> 01:05:16,037
[man] Cruel, twisted folks.
1274
01:05:16,871 --> 01:05:20,041
It was the longest winning streak
in history of sport.
1275
01:05:20,625 --> 01:05:24,754
[reporter 2] This is the finest day
in the history of Australian sports!
1276
01:05:24,837 --> 01:05:28,007
[The Dribbling Machine]
AND1 was making millions of dollars.
1277
01:05:28,090 --> 01:05:29,675
But did they respect us?
1278
01:05:30,343 --> 01:05:33,095
[Duke] AND1 basketball, baby!
1279
01:05:33,179 --> 01:05:34,764
[man] Shut your fucking mouth.
1280
01:05:34,847 --> 01:05:36,015
Keep it between us.
1281
01:05:36,766 --> 01:05:38,809
Stick to the fucking story.
1282
01:05:39,310 --> 01:05:41,520
[anchor 1] It could not get
any stranger than this one…
1283
01:05:41,604 --> 01:05:43,397
[anchor 2]
Donaghy is under investigation--
1284
01:05:43,481 --> 01:05:45,650
[anchor 3] Front page news all over town.
1285
01:05:46,734 --> 01:05:51,614
She physically did not exist outside of
being Manti Te'o's dead girlfriend.
1286
01:05:53,532 --> 01:05:57,620
I was like, "Boy, that would be
fucking crazy if it weren't true!"
1287
01:05:57,703 --> 01:05:58,579
[laughs]
1288
01:05:58,663 --> 01:06:00,665
[music fades]